MEDIA ECOLOGY
Media ecology focuses on media as environments, and environments as media, with an explicit concern for their evolution, effects, and forms. It comprises a theory about the complex interplay between humans, technology, media, and the environment, with the aim of increasing awareness of mutual effects
Media Ecology Essay
Intro – Explain that you understand what media ecology is (relating it to the
question) (Theorist – Postman)
o The medium is more important in shaping culture and society behaviour than
the messages being conveyed in the media
(e.g. web 2.0)
- how technology has changed the way society operates
- BLM – hashtag and online - rallies and protests worldwide over George Floyd case
o Theorist – Shirky – End of Audiences theory – passive audiences turning to consumers who are producers (Prosumers) – active audience
o YouTube stats (how many hits daily / how many hours of content uploaded)
o Theorist - Jenkins- Fandom theory – fans enjoy media texts so much they create content based upon it and form communities (Stranger Things) / (Mandalorian fan hired by Lucas Films)
o Change in distribution models (more simultaneous releases – theatrical release & SVOD release – e.g. Black widow & Scarlett Johansson suing Disney)
o Covid’s role in audience trends (streaming services up)
o Technology’s role in audience trend
o How companies are changing / evolving to keep market interest (e.g. Netflix & video games / $ going into creating new content / data mining – algorithms informing them of what people are watching etc)
o Audience trends – more reality TV (audiences like to see themselves / audiences more interactive / audiences asked to be voters e.g. X-factor / audiences involved – make-over shows = audiences part of the production
o Audience trends – watching the news (social media and the way we consumer news has changed)
- Citizen journalism
- Decentralised news (power shift from institution to audience)
- Issue of fake news / misinformation (gate-keepers)
- Global interest (no longer just localised e.g. political US news stories)
o AI – problematic ways technology is going to affect film industry. (benefits and challenges)
MEDIA ECOLOGY
Media ecology focuses on media as environments, and environments as media, with an explicit concern for their evolution, effects, and forms. It comprises a theory about the complex interplay between humans, technology, media, and the environment, with the aim of increasing awareness of mutual effects
Media Ecology Essay
Intro – Explain that you understand what media ecology is (relating it to the
question) (Theorist – Postman)
o The medium is more important in shaping culture and society behaviour than
the messages being conveyed in the media
(e.g. web 2.0)
- how technology has changed the way society operates
- BLM – hashtag and online - rallies and protests worldwide over George Floyd case
o Theorist – Shirky – End of Audiences theory – passive audiences turning to consumers who are producers (Prosumers) – active audience
o YouTube stats (how many hits daily / how many hours of content uploaded)
o Theorist - Jenkins- Fandom theory – fans enjoy media texts so much they create content based upon it and form communities (Stranger Things) / (Mandalorian fan hired by Lucas Films)
o Change in distribution models (more simultaneous releases – theatrical release & SVOD release – e.g. Black widow & Scarlett Johansson suing Disney)
o Covid’s role in audience trends (streaming services up)
o Technology’s role in audience trend
o How companies are changing / evolving to keep market interest (e.g. Netflix & video games / $ going into creating new content / data mining – algorithms informing them of what people are watching etc)
o Audience trends – more reality TV (audiences like to see themselves / audiences more interactive / audiences asked to be voters e.g. X-factor / audiences involved – make-over shows = audiences part of the production
o Audience trends – watching the news (social media and the way we consumer news has changed)
- Citizen journalism
- Decentralised news (power shift from institution to audience)
- Issue of fake news / misinformation (gate-keepers)
- Global interest (no longer just localised e.g. political US news stories)
o AI – problematic ways technology is going to affect film industry. (benefits and challenges)
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