Week 5 - Classwork

  Task list - Due Friday 

1. Plan to implement feedback

Write a blog post with the feedback from a fellow Media Studies teacher. Comment on what you feel your plan will be, going forward to get your Music Video done as well as getting branding across the 3 tasks, strong. 

- supply pictures of what you are wanting to do (more close-up's? visual symbolism elements? etc)

- what shots are you going to re-shoot?

- what parts are you going to add in? 

- What parts will you cut out?

- how are you feeling about the feedback?

2. Digipak and Visual theme/ style inspiration

Although your Music Video editing will happen in the background, your main task focus now is your Digipak. 

This is a purely visual project and needs some real thought and deliberate research. 

Make a separate blog post labelled 'Digipak planning and research' and label it 'Reasearch'

- This will be a visual brainstorm of what elements you want to include

- Think of it like an annotated moodboard (comments and notes need to be included)

- your theme/ style and mood should translate across all the visual images and be recognisable from your music video, too.

Ideas – inspiration – photo albums that might spark an idea!

This website has lots of ideas from artists and media makers around the world. It might just offer you some inspiration for your Mis-en-scene – remember simple but meaningful use of MES could make all the difference: some broken plates, antique books, a bright red balloon, tattered armchair, sleek hair do, interesting window frame, bright red lipstick, beaten up car etc.

Here are some links to some specific pages that could get you thinking creatively about your visual elements:

77 Unbelievable Photos Showing That Angle Is Everything

Bizarre Self-Portraits By Ben Zank

Dark And Decay: I Portray Humanity Facing A World War

Fog Aerosol Spray Lets You Create Mysterious Foggy Atmospheres Anywhere You Go

The Exploration Of Our Inner Melancholy In Surreal Imagery

My Girlfriend Convinced Me To Go Stormchasing

You Can Use A TV Screen As The Backdrop For Your Photo Shoots

Week 5 Classwork - Due Friday

 

 
Digital Mock up + Feedback from target audience

1.  check out this link to get a clear picture of digipack conventions;

https://www.discfactory.co.uk/packaging/cd-digipaks/

2. You need to create a digital ‘PHOTO MOCK UP‘.

For this exercise you can borrow images from Google Images. 

It is this version that will need feedback.

Exemplars here and here.

• Place the BORROWED photos in a clear CD cover and take photos of how it looks. 

• You will need to collect feedback on it from your class.  Remember, you are asking them for their preferred reading, do they recognise the genre,  How would they describe the mood / tone of the album imagery in 1 word, what is the star image of the performer, what is encoded in the design?  You could ask a focus group to decide which adjectives best describe the performer, band in terms of the star image communicated by the front cover?

Term 2/ Week 4 - Classwork focuses

Classwork 

Main aim - finished major task by Friday / finished audience feedback by Friday (all on Blog) 

Monday

 - finish rough edit 

- organise viewers for the rough edit audience feedback

Tuesday - Rough Edit Audience feedback 

- Organise at least 5 people from your target audience to view your music video rough edit 

- Ask the following questions and record their response 

QUESTIONS

1. What was your impression of the music video?

2. Was the music video in-keeping with your expectations for a music video of this genre? 

3. What were the strengths or what most 'hit the target' for creating a music video in this genre?

4. What were the weaker elements that you suggest changing or re-looking at? 

5. What words would you use to describe the mood and tone of this music video? 

6. Any overall comments on the music video? 

Wednesday

- upload audience response to your blog 

- write a response to your audiences response

- what will you change? What will you challenge? Why have you made those calls? 

Thursday 

- After effects / final editing 

Friday 

- After effects / final editing 

After Effects Ideas for Inspiration

 

After Effects research - some ideas for you

 

Digipack Conventions Research - Homework

 Hi guys,

Digipak analysis – conventions

This analysis project is due on Monday 16th May.

We now need to have a look at how digipaks and adverts are designed to work alongside videos to support the promotion of a new album.

Consider digipak covers. What do they have in common? What are the conventions?

Here are our notes on the conventions of a digipak. Read them when you get stuck.

Now you must find a digipak cover from the same genre as your music video and annotate it for the design conventions. This must be uploaded to your blog. Make it detailed and use the terms from the sheets below. If you can find the back of it too, that would be great for some of the technical conventions i.e. barcode, publisher logo etc.

---

Here is an example analysis

You should focus on: images, graphics, illustrations, font, colour, technical conventions (barcode, parental advisory, album title on spine, tracks on the back), register of copy, mise-en-scene, composition, intertextual references, how does the cover communicate meaning, denotations and connotations, image manipulation, filters, generic conventions, how can it be ‘read/interpreted’ by an audience, star image, metanarrative, representation?

This is a textual analysis – decode it!  Use connectives like connote, infer, imply, represent. This is another way MEDIA LANGUAGE is used to communicate an idea, message, image etc.

In the introduction to the blog post you need to do a bullet point list of the conventional and technical features that are common to digipaks too – include the spine, inside covers and back cover – what is commonly featured? Bar code?  Parental advisory?  Name of the album and performer on the spine?  Song list on the back? etc

Star Image Exercise - Homework due FRI 6th May

 

Classwork - Week 1 / Term 2

 Hi guys,

This week you are working on a rough edit for your music video. 

This is due on FRIDAY 6th MAY 

Homework for Fri, Week 5, Term 2

  

Term 2 - 

Week 1- Due Friday 6th May CCR Questions 

 Hi guys

Here's your CCR questions and assignment - this will be completely due next Term and includes the following;

- Critical reflection (meaning you look at your work from every angle)

- Evaluative essay around 1000 words

- Completed individually

- Brainstormed together

QUESTIONS:

1. How do your products represent social groups or issues?

2. How do the elements of your production work together to create a sense of branding?

3. How do your products engage with the audience? 

4. How did your research inform your products and the way they use or challenge conventions? 

DUE THIS FRIDAY

- brainstormed bullet points for question 1,3 and 4 in a post labelled , "CCR Draft Notes" 

There should be at a substantial amount of work put into this, even though it is just bullet points. You will eventually add to this when you go into your sub-tasks of the digipak and the website. Especially for Q2.