T3| Wk 2 - Thursday - Changing distribution models

 https://c-istudios.com/the-evolution-of-film-and-tv-distribution-navigating-changing-landscapes/

T3: Wk 2 | Wed - China + issues with Globalisation

   

Have a watch of these 2 videos and make notes. Be careful to get stats/ quotes and case study examples that you can use in essays.

You can use the concept of a global audience impacting representation / impacting Hollywood in the following essays;

- Power + The Media (in relation to how institutions have power but because they are driven by $, audiences have growing power and Hollywood bowing to Chinese censorship to gain access to foreign market. How people / ethnicities/ governments are represented is largely due to financial gain and not truth of what is currently happening)

- Media Regulation (in relation to how China censors Hollywood contrasted with the West's democratic values - issues of freedom of speech)

- Media Ecology (In relation to audiences relationship with institutions)

Also revisit The Interview and add that in as an example of a problem created by globalism in the film industry particularly. 

T3 | Wk2| Media Ecology: Effect of Internet on the news - Citizen Journalism

 https://paradigmhq.org/citizen-journalism-how-the-internet-is-decentralising-information-control/

T3| Wk 1 | Friday - Harry Jenkins Fandom Theory

     

Jenkins – fandom theory.

What is it?

Fans enjoy media texts so much that they create content based upon the text and form communities around it, which has been made even more possible due to the internet.

This is like the ‘prosumer’ term – a producer and consumer of content. It also links to media convergence – a coming together of lots of different media elements which can make a new product.

What is the advanced version?

Fans act as ‘textual poachers’ – taking elements from media texts to create their own culture. The development of the ‘new’ media has accelerated ‘participatory culture’, in which audiences are active and creative participants rather than passive consumers.

They create online communities, produce new creative forms, collaborate to solve problems, and shape the flow of media. This generates ‘collective intelligence’.

From this perspective, convergence is a cultural process rather than a technological one.

Jenkins prefers the term ‘spreadable media’ to terms such as ‘viral’, as the former emphasises the active, participatory element of the ‘new’ media.

Task

- Read the link below and include some points on fans of Stranger things in your essay

https://www.theguardian.com/law/2019/jan/19/how-stranger-things-preteen-fans-went-to-war-with-the-eu

- Read the link below and include 1 sentence on the Mandalorian fan who was hired by  Lucas Films after creating his own scene from the movie.

https://www.slashgear.com/lucasfilm-hires-star-wars-fan-behind-luke-face-fix-26684157/

T3 | wk 1| Thursday - Media Ecology articles

   https://medium.com/@gelenemoon/the-evolution-of-media-transforming-the-way-we-consume-information-7aaff789d08c

The Evolution of Media: Transforming the Way We Consume Information

Gelenemoon

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3 min read·Dec 2, 2023

The Impact of Tech on Traditional Media

Ahsan Shah

Ahsan Shah

Driving Business Growth with Data Insights and Innovation | Technical Analysis Expert | Fintech Enthusiast | Author | Host | Python | C++

Published Jan 23, 2024

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📺 Revolutionizing Media Landscapes

The advent of technology has significantly transformed traditional media, reshaping how content is produced, distributed, and consumed. This article explores the dynamic impact of technology on industries like television, radio, print journalism, and film.

The Shift to Digital Platforms

The rise of digital platforms has led to a fundamental shift in media consumption. Traditional media outlets now offer digital versions, and online platforms have become primary sources for news and entertainment.

Streaming Services Take Center Stage

Streaming services like Netflix and Spotify have disrupted the television and music industries. They offer on-demand content, personalized experiences, and have challenged traditional broadcasting models.

Social Media: Challenges and Opportunities

Social media has emerged as a powerful platform for content distribution, giving rise to new forms of journalism and storytelling. However, it also presents challenges, including the spread of misinformation and the changing dynamics of news consumption.

Changing Advertising Landscape

Digital technology has transformed the advertising industry. Online advertising offers targeted and interactive campaigns, significantly differing from traditional methods. This shift has impacted the revenue models of many media outlets.

Implications for Media Producers and Consumers

For media producers, technology has opened new avenues for creativity and audience reach. For consumers, it offers a plethora of choices and more control over what they watch, read, and listen to.

Future Trends in Media and Technology

The future of media lies in further integration with technology. Innovations like augmented reality, virtual reality, and AI are set to create more immersive and interactive media experiences.