TERM BREAK ACTIVITY

      

Due Day 1 of of Term 3 

Here's your CCR questions and assignment - this will be completely due next Term and includes the following;

- Critical reflection (meaning you look at your work from every angle)

- Evaluative essay around 1000 words

QUESTIONS:

1. How do your products represent social groups or issues?

2. How do the elements of your production work together to create a sense of branding?

3. How do your products engage with the audience? 

4. How did your research inform your products and the way they use or challenge conventions? 

Remember you are commenting on your branding PACKAGE so all 3 tasks (don't get caught up only talking about the major task). 

Remember to include lots of pictures, screen grabs, example photos etc, to make your CCR visually interesting. 

T3 | Wk 7 - Friday - how technology is changing media

   

Make some notes on the future of technology in media

- Bandersnatch 

- Keleidoscope 

- AI 

We need a case study to refer to in terms of how audiences are looking for interactive content to consume.

Keleidoscope is a good example, from Netflix. Write down all the info about it. 

 https://collider.com/kaleidoscope-does-it-work/#:~:text=Kaleidoscope%20revolves%20around%20a%20heist,to%20be%20saved%20for%20last.

T 3 | Wk 7 - Citizen Journalism

  

Have a look at these 2 short videos and widen your understanding of citizen journalism.

Have a look at the comments at old/ new media. How have some examples of old media, digitised ? Have a look at the NZ Herald - when did they go online? How many subscribers do they currently have? How many people follow their FB or Instagram pages? 

What is the problem or challenge that comes with citizen journalism? Explore this with some of your personal thoughts about this. 

T2 | Wk 6 - Thurs - Representation in NZ

 Check out this article;

Diversify or die: What New Zealand television can learn from our film industry

Questions;

1. What are some of the points this article raises between the difference in how progressive the TV representation of Maori is and the representation of Maori in film? 

2. What is an example of the last TV show that really brought Maori representation into the spotlight but that is an older show to reference now? 

3. What are some examples of films that have done well and that focus on telling the stories of ethnic minority in NZ? 

4. Why are US TV networks scrambling to make their programming more diverse? 

5. What, according to the article is one of the biggest challenges for Maori television shows? 

Write a few other good points from the article and a quote that sums up one of these points, to be able to contribute to your essay on POWER AND THE MEDIA. 

T2 | Wk 6 | Wed - Ideologies

  

Task 1: Read the article below

Ideology

Ideology is an important concept for media studies students to understand as it underpins many of the other aspects of media studies (such as representation).

What is an ideology?

An ideology is a world view, a system of values, attitudes and beliefs which an individual, group or society holds to be true or important; these are shared by a culture or society about how that society should function.

Dominant ideologies

Ideologies that are told to us repeatedly by important social institutions such as the church, the law, education, government, and the media are called dominant ideologies.

Dominant ideologies are ideologies or beliefs that we live by in our day-to-day lives and often do not question – they have become 'natural, common sense' things to do. This effectively dissuades people from rebelling against these beliefs, and keeps a sense of stability in society.

Dominant ideologies include beliefs about gender roles, about the economy, about social institutions.

Consumerism has been a dominant ideology in the western world since the industrial revolution. Consumerism is a world view that a person has more worth if she or he has more material possessions and that we are made happier by consuming more goods.

How ideology relates to media studies

Media texts always reflect certain values or ideologies though sometimes we may not be aware of this. An example might be that in some texts, such as action films like the Die Hard or the Lethal Weapon series, solving problems with force is seen as an acceptable value and reflects a certain ideology.

The media is a successful carrier of ideology because it reaches such a huge audience. The study of the media allows us to consider and question dominant ideologies and look for the implications of different ideology and value systems.

When studying a media text you may look for the dominant ideology present and question whose world view is represented and which group(s) and their associated world view(s) have not been represented.

Some studies of the media concentrate on viewing texts from particular ideological perspectives, for example a feminist perspective.

TASK: 1 - Answer the questions 

Questions : 

1. In your own words, describe what 'ideology' is. 

2. What are 2 examples from the text of dominant ideologies of the West, reflected in media? 

3. Thinking about 'Black Panther' which is one of your case studies for Power and the Media, what ideology is being communicated to the audience about the people groups represented? 

4. Thinking about ideology - Why would it be considered a powerful position to be in, if you were in a position to create media, consumed by audiences? 

5. If movie-making is essentially storytelling, the point of view and underlying world view of the storyteller is important in how people are represented. Give some examples of how we see dominant ideologies changing in society as a result of diversity in the top ranks of those creating film/ media and becoming the storytellers? (give detailed examples) 

T2 | Wk 6 | Tues - The Power of Inclusion Summit

   Hi guys,

Another article to look at with some great information;

After The Power of Inclusion summit: The problems with film/television diversity in NZ

Make some notes using the following questions as guidelines;

1. What was the event being held in NZ and what was it's purpose?

2. Why was Heperi Mita identified as a significant voice? What did he direct and what did he do? 

3. Both NZFC and NZ On Air have a strategy for Maori content, what is it? 

4. What was the concern that Heperi Mita had with the fact that although there was funding, producers were still being hired from big studios to re-tell Maori stories? 

5. Last year, NZ On Air revamped its roadmaps and added a strand for “newer storytellers”. Explain what progress has been made here? 

6. What are some other important points that have been made as a result of this inclusion summit?