Class blog for A2 Media Studies research and assignment information.

Tuesday, February 25, 2025

Thursday, February 20, 2025

Week 5 Classwork + Homework - Pre-Production / Planning

 Hi guys,

It's ALL GO! Planning is well underway and by now you have a very focused, clear vision of what you're wanting to achieve.


Here's your brief for the week! 





Task list:


1. Research 

- Research Goodwin and Archer's theory on music videos.

-  Here is a link to a Slideshare that breaks down the key aspects to their theories in relation to music videos they studied.

-  Your turn now is to create a blog post that has a blog tool presentation showing the key aspects to Goodwin and Archer's theory. 

- You are then going to choose 2 music videos to analyse (like in the link) in the light of the theories and applying them to the videos.

- You are then going to write some brief points on how you will apply this theory to your own music video and in what ways. 

- Upload this to your blog under a 'research' label


2. Script (one of you to do the script)

- You are going to use the scriptwriting tool from last year to create a script for your music video. Do some research on how to do this for a music video, although remember that your storyboard will have more visual instruction of what you're wanting to achieve.

- Upload this to your blog under a 'planning' label


***HERE'S THE SCRIPT 'HOW TO' FOR A MUSIC VIDEO




3. Storyboard (one of you to do the storyboard) 

- Create a storyboard for your music video.

- Upload this to your blog under a 'planning' label


Total blog posts required by Friday = 3 

Monday, February 10, 2025

Week 3 - Planning + pre-production for your music video

 Welcome to week 3!


Please watch the briefing video below and get on with your checklist for the week, it's a busy one! :)


This will be due NEXT WEEK FRIDAY so it will be a combination of class-work and homework.



1. Decide on an idea you're going to run with (pick a song  & a genre) 

2. Do a visual brainstorm with a few inspirational shots of what 'look and feel' you're wanting, ideas you're thinking of etc. Scan this and upload to your blog. This needs to look like a mood-board / vision- board and be very visually informing.

3. Film a PITCH for your music video (either via I-phone / camera). Upload this to your blog. (Pitch your film as though you were seeking investment for your project).

4. Audience research - Show your pitch to 10 people and gather initial feedback on the idea. Create a blog post that outlines the main thoughts about the idea from those who watched the pitch. 

Questions to ask (along these lines)

- What genre do they listen to most?

- What do they expect out of your genre when considering a music video for the music? (what conventions / elements do they expect to be included)?

- Why do they watch music videos (if at all)?

- How often do they watch / consume music video content? 

- What is their initial thoughts of your pitch and what critique (if any) do they have of your initial idea?

5. Create a CONCEPT and TREATMENT (using template documents provided) for your choice of music video. Upload this to your blog

6. Create a blog post that highlights some ideas for locations. You will want to include the following;

- photos/ stills from music videos whose look and feel is what you're using as inspiration

- a rationale behind your creative choices for location (remember to comment on location as a huge factor of mise-en-scene, perhaps how your location will influence your lighting options (is it set outside in natural light? Are you wanting shadows and artificial light? Are you wanting a bright 'sunny' day?)

- Options for your first, second and third choices of shooting locations. Put up photos, maps and a brief description of each location as well as pros and cons for each one. What may be a foreseeable hindrance (is it a public place with lots of people in the background? Is it subject to rain / weather? Would you need permission for specific buildings?)


7. Read through the Codes and Conventions research from last weekInclude these in your concept and treatment, highlight codes and conventions you are choosing to use (or thinking of using) for your music video. Think about codes and conventions of your particular genre and then include some details and pictures for what you're planning on doing for the different technical elements that would all be the codes and conventions of your product.


Some A2 music videos for inspiration


 1. Arctic Monkeys - 505 (this got an A grade)

https://www.youtube.com/watch?v=Eq4pRpUuEK0


2. Last I heard 

https://www.youtube.com/watch?v=O5jKLVXSV14


3. Team - Lorde (A grade) 

https://www.youtube.com/watch?v=y76JvDPNsX4


4. Sweater Weather 

https://www.youtube.com/watch?v=rVgfhV6L6fE


Thursday, February 6, 2025

Wk 2 HOMEWORK due Wk 3 - Representation

  HOMEWORK ASSIGNMENT  (due Fri week 3)

Representation Assignment 

- Create a blog post labelled 'Representation Research'

- choose a group in society and analyse how they have been represented in particular music video genres.

- You may choose to look at something broad like 'women in hip-hop music videos ' , something like how a specific ethnic group/ race is portrayed or something more specific like love and romance in pop music videos. 

Action Plan

- Find newspaper, blog or journal articles that have been written in response to the portrayal of these groups in the media that will form research for your project.

- Analyse 3 - 6 music videos and provide examples that confirm or challenge stereotypes.

- Summarise your findings in a research presentation.

- Include at least one theorist and apply the media theory to your findings, commenting on and describing how it is relevant to your findings.   

Monday, February 3, 2025

Friday - Music Video Planning

  Resources for pre-production - Concept + Treatment


Read through these websites / articles and use this as research towards planning your own media product.

 

1. Conventions to borrow or talk about using 

http://music--videos.weebly.com/styles-conventions-and-techniques



2. Styles of music videos 

https://music-video36.webnode.co.uk/types-of-music-videos/


3. Mood + Tone explained

https://kinnu.xyz/kinnuverse/culture/how-to-actually-watch-movies/film-tone/

T3 | Wk 9 | Friday - Video Game Censorship

    Task 1 Research what the  MEDIA EFFECTS THEORY  is.  - Create a powerpoint that explains the main points using these links and including...