A2 Media Studies : Homework Due Week 6

This week you are going to focus on BRANDING.

This is going to come in useful with your whole project, including the digipak and social media page.

I want you to Create a new blog post called 'Artist and branding research'

Read this article and make notes on 7 MUSICIANS WHO NAILED THEIR BRANDING CAMPAIGNS

Read this Forbes article and make notes on BRANDING POWER of music artists and how this is relevant to your project.

- Look up digipaks for previous CD's from your artist. Embed them into your post

- Find other forms of branding (whether it's advertising for shows / articles in magazines or newspapers / instagram pages / facebook - get screen grabs of all of these!)

- What are your observations for how the artist brands themselves? (go in depth here! Not just surface observations. Fonts / colour / is the artist always dominant in images? Are they always in front of a crowd? Are they always power-dressed and in power positions / stances in the photos? Do they try and appeal to a certain group of people with anything they do?)

- How are they represented to their audience?

- What would their target audience be?

- How are you taking this into consideration based on your own representation of this artist's branding in your project?

SOME GREAT LINKS

Article 1

Article 2

Article 3

Here are some branding research articles for Taylor Swift

https://www.forbes.com/sites/williamarruda/2024/02/05/what-taylor-swift-can-teach-you-about-your-personal-brand/?sh=5885b7a71ceb#:~:text=At%20the%20core%20of%20Taylor,appreciate%20her%20vulnerability%20and%20openness.

https://bettermarketing.pub/taking-control-of-your-brand-the-taylor-swift-method-6111fa501af

https://www.linkedin.com/pulse/swift-shift-inside-eras-taylor-swifts-branding-marketing-nolan-denker-cfdue

Here are some branding research links for Frank Ocean;