Welcome to week 3!
Please watch the briefing video below and get on with your checklist for the week, it's a busy one! :)
This will be due on Friday so it will be a combination of class-work and homework.
1. Decide on an idea you're going to run with (pick a song & a genre)
2. Do a visual brainstorm with a few inspirational shots of what 'look and feel' you're wanting, ideas you're thinking of etc. Scan this and upload to your blog. This needs to look like a mood-board / vision- board and be very visually informing.
3. Film a PITCH for your music video (either via I-phone / camera). Upload this to your blog. (Pitch your film as though you were seeking investment for your project).
4. Audience research - Show your pitch to 10 people and gather initial feedback on the idea. Create a blog post that outlines the main thoughts about the idea from those who watched the pitch.
Questions to ask (along these lines)
- What genre do they listen to most?
- What do they expect out of your genre when considering a music video for the music? (what conventions / elements do they expect to be included)?
- Why do they watch music videos (if at all)?
- How often do they watch / consume music video content?
- What is their initial thoughts of your pitch and what critique (if any) do they have of your initial idea?
5. Create a CONCEPT and TREATMENT (using template documents provided) for your choice of music video. Upload this to your blog
6. Create a blog post that highlights some ideas for locations. You will want to include the following;
- photos/ stills from music videos whose look and feel is what you're using as inspiration
- a rationale behind your creative choices for location (remember to comment on location as a huge factor of mise-en-scene, perhaps how your location will influence your lighting options (is it set outside in natural light? Are you wanting shadows and artificial light? Are you wanting a bright 'sunny' day?)
- Options for your first, second and third choices of shooting locations. Put up photos, maps and a brief description of each location as well as pros and cons for each one. What may be a foreseeable hindrance (is it a public place with lots of people in the background? Is it subject to rain / weather? Would you need permission for specific buildings?)
7. Read through the Codes and Conventions research from last week. Include these in your concept and treatment, highlight codes and conventions you are choosing to use (or thinking of using) for your music video. Think about codes and conventions of your particular genre and then include some details and pictures for what you're planning on doing for the different technical elements that would all be the codes and conventions of your product.
Some A2 music videos for inspiration
1. Arctic Monkeys - 505 (this got an A grade)
https://www.youtube.com/watch?v=Eq4pRpUuEK0
2. Last I heard
https://www.youtube.com/watch?v=O5jKLVXSV14
3. Team - Lorde (A grade)
https://www.youtube.com/watch?v=y76JvDPNsX4
4. Sweater Weather
https://www.youtube.com/watch?v=rVgfhV6L6fE
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