T3 | Wk 2 | Impact of Covid on audience trends

 You are going to do a study into the impact of Covid in the media landscape. 

I want you to explore 

- audience trends

- existing trends that were amplified

- new trends that emerged from that period of time

- all the ways that Covid disrupted previous and existing models of consuming media

- NZ- specific examples 

- technological developments that were used in this time 

- expert commentary on how media consumption was changed over this time (quotes, commentary, thoughts, ideas) 

- stats and research to back up data from this study 

- ways that Big Tech and Media companies pivoted to follow audience trends and keep media available to audiences 

Create a power-point presentation that you will use to present to the AS class. 

You will be marked on;

- your ability to research, interpret and collate relevant information in regards to a media concept Providing relevant examples (both within a NZ context and globally), making connections between data and media concepts explored. 

- your ability to create a media presentation that is of high quality, clearly laying out and presenting your information using appropriate media tools 

T3 | Tuesday - Citizen journalism as a concept

1. Read this article and make some notes. 

2. Write a paragraph in response to 2 different questions;

https://paradigmhq.org/citizen-journalism-how-the-internet-is-decentralising-information-control/

A) What has been the biggest technological impact on the ever-changing media landscape in areas you have studied? 

B) 'Power balance is shifting from institutions to audiences'. Discuss whether you agree with this, in relation to the media areas you have studied. 

Media Ecology Exam question responses

Use your Media Ecology essay plan to map out an essay response to the following questions. Write an opening paragraph outlining your main points and also the first sentence of each paragraph to show how you'll link the information directly to the question. 

QUESTIONS 

 "‘Technology shapes the way people experience media.’ Evaluate this statement with reference to Media Ecology."

"Assess the impact of emerging technologies on the future of media products and audiences."

"Discuss whether technological developments have benefited media industries more than audiences."

"Evaluate the extent to which developments in technology have changed the production, distribution and consumption of media products."

T3 | Wk 1 | Friday - Technology impact on media (AI challenges)

 Watch this clip and make notes in class as to how AI is impacting the filmmaking industry and what ethical concerns or just concerns in general, we should have about the future of this industry with continued AI development 

 https://www.youtube.com/watch?v=fBr4xloJky4

ACTIVITY 

Write a 1 page response to this question 

"AI presents some benefits for the film industry but the challenges seemingly outweigh the benefits." Discuss this statement and whether you agree or disagree using examples from the video. 

Film Postcard - development of idea and research cont.

  https://alastairwt.weebly.com/postcard-ad1.html

https://kavyamediastudiesa2.wordpress.com/2017/02/20/postcard-advertisements-research/

Front Side Conventions

Key Art: High-impact, professional movie poster image matching the film's genre and mood.
Title and Tagline: Bold, readable film title with a short, punchy hook or logline.
Accolades: Official selection laurels, festival logos, or award badges if applicable. 

Back Side Conventions

Logline or Synopsis: A brief, 1-to-2 paragraph summary or teasing description to provoke interest.
Screening Logistics: Exact screening dates, times, theater/venue names, and premiere status.
Credits and Cast: Key crew names (director, producer) and major cast members.
Call to Action: A prominent QR code, official website URL, and social media handles for trailers or press kits. 

T3 | Wk 1 | Wed / Thursday - The Creepy Line

     

Take notes in relation to Media Ecology, Power and the Media and also Media Regulation

- data collection (Media Ecology)

- young people particularly getting news from social media (power + Media / media ecology)

- regulating platforms (power + media)\

- net neutrality  - whether social media companies are editorials or neutral platforms (held responsible)

- in what ways are we being manipulated by Google? (3 ways)

- what happened in the case of Dr. Roberts Epstein and Jordan Peterson? Why is this cause for concern? 

T3 | Wk 1 | Tuesday - Technology's impact on audience trends

Technology / Audience Behaviour

This activity is going to prepare you to comment on 'the changing nature of media environments' 

Take an A2 piece of paper.

Brainstorm all the ways technological advancements have impacted audience behaviour and audience trends. Think about your own media consumption throughout the day.

Try and create an extensive map of audience-media-consumption. Look for and highlight what technological developments made those trends possible. 

Make this colourful, full of pictures and well laid-out so you can upload a scanned version of this to your blog and use it for study purposes. 

T3 | Wk 1 | Monday - Technology and audience trends

 Technology / CGI fatigue and the Odyssey

Look up details for the recent release of the Odyssey and revisit Barbie, Oppenheimer and Antman Vs. Wasp. 

Look up key info for the films in regards to what CGI they used, what old-school/ traditional methods of filmmaking they used, how they're resonated with audiences, how much they made / Rotten Tomatoes review, etc. 

T3 | Wk 1 | Monday - Diversity in NZ film

     Hi guys,

TASK 1 

Another article to look at with some great information;

After The Power of Inclusion summit: The problems with film/television diversity in NZ

Make some notes using the following questions as guidelines;

1. What was the event being held in NZ and what was it's purpose?

2. Why was Heperi Mita identified as a significant voice? What did he direct and what did he do? 

3. Both NZFC and NZ On Air have a strategy for Maori content, what is it? 

4. What was the concern that Heperi Mita had with the fact that although there was funding, producers were still being hired from big studios to re-tell Maori stories? 

5. Last year, NZ On Air revamped its roadmaps and added a strand for “newer storytellers”. Explain what progress has been made here? 

6. What are some other important points that have been made as a result of this inclusion summit? 

TASK 2 

This is work to add to your research on Power and the Media. We are now looking at our local broadcasting landscape and how Maori are represented in film and TV. 

Check out this article;

Diversify or die: What New Zealand television can learn from our film industry

Questions;

1. What are some of the points this article raises between the difference in how progressive the TV representation of Maori is and the representation of Maori in film? 

2. What is an example of the last TV show that really brought Maori representation into the spotlight but that is an older show to reference now? 

3. What are some examples of films that have done well and that focus on telling the stories of ethnic minority in NZ? 

4. Why are US TV networks scrambling to make their programming more diverse? 

5. What, according to the article is one of the biggest challenges for Maori television shows? 

Write a few other good points from the article and a quote that sums up one of these points, to be able to contribute to your essay on POWER AND THE MEDIA. 

July School Holidays Assignment - Media concepts - challenges of technological developments

Over the break I'd like you to research and write a news article / investigative journalism piece on the following statement;

"The challenges of technological advancements in media overshadow the positive impact that it has on society"

You should include cited case study material, quotes from industry professionals and detailed examples of each point. 

Consider these challenges along with your own findings in your response;

1. The issue of algorithms / echo-chambers breading extremism 

Explore the idea that algorithms cause people to consume media within echo-chambers of their own bias'. This can be dangerous and breed extremism. 

Eg. the Tech mosque shooting - manifesto  

2. Media regulation challenges and being unable to protect kids from grooming and social harm

Apps with chatbot features  (watch this recent NZ Herald clip - please excuse explicit language - mute for 6.03 mins

3. Technological convergence, the proliferation of the internet, technological advancements making technology cheaper, meaning kids have devices (often unfiltered and unmonitored access to internet and harmful content)  

4. AI and ethical industry concerns - AI creating content - what does this mean for art, creativity and people losing jobs (and/ or voices)? AI using images of people instead of actors - what ethical dilemmas does this create? 

T2| Wk 10 | Thursday - Technology impact on news

  https://paradigmhq.org/citizen-journalism-how-the-internet-is-decentralising-information-control/

T2 | Wk 10 | Wed - Technology - case studies for future of technology in media

    

Make some notes on the future of technology in media

- Bandersnatch 

- Kaleidoscope 

- AI 

We need a case study to refer to in terms of how audiences are looking for interactive content to consume.

Kaleidoscope is a good example, from Netflix. Write down all the info about it. 

 https://collider.com/kaleidoscope-does-it-work/#:~:text=Kaleidoscope%20revolves%20around%20a%20heist,to%20be%20saved%20for%20last.

T2 | Wk 10 | Wed - The rise of short form content

  This media concept can go into an audiences essay or technology essay;

Short Form content 

https://davidrshane.com/tv-industry-is-navigating-the-shift-toward-short-form-content/

https://firework.com/blog/short-form-video-statistics

T2 | Wk 10 | Monday - Technology challenges - AI

   Have a read of this article.

Make some notes of the benefits of AI in the film industry as well as some of the challenges that will now arise.

https://raindance.org/the-impact-of-ai-on-the-film-industry-a-producers-view/

https://www.theguardian.com/film/article/2024/jul/27/artificial-intelligence-movies

Do some research and articulate your findings in a blog post that explores the challenges of technological developments in regards to AI and it's impact on different media you have studied ( think along the lines of Social Media / fake news / misinformation / deep fake videos / source validity / regulation challenges and personal data)

What are the benefits? Do they outweigh the concerns? 

T2 | Wk 9 - Thurs / Friday - Changing NZ Media Landscape

 Create a presentation where you inform the class of how the following NZ Media companies and international media companies have been changed by technology, how the audiences have responded with changed viewing habits and include theories which relate to the findings. 

You have 2 days to do this research and you'll present on Monday.

1. TVNZ+
2. RNZ
3. Stuff
4. NZME
5. TikTok
6. Netflix

Questions:

• How has technology changed this organisation?
• How have audiences changed viewing habits?
• Which theorist explains this best?

Use this question as the over-arching question for research;

"Evaluate the significance of contemporary technologies which have changed our relationship with the media"

T2 | Wk 9 | Wed - China and issue with global audience

    

Have a watch of these 2 videos and make notes. Be careful to get stats/ quotes and case study examples that you can use in essays.

You can use the concept of a global audience impacting representation / impacting Hollywood in the following essays;

- Power + The Media (in relation to how institutions have power but because they are driven by $, audiences have growing power and Hollywood bowing to Chinese censorship to gain access to foreign market. How people / ethnicities/ governments are represented is largely due to financial gain and not truth of what is currently happening)

- Media Regulation (in relation to how China censors Hollywood contrasted with the West's democratic values - issues of freedom of speech)

- Media Ecology (In relation to audiences relationship with institutions)

Also revisit The Interview and add that in as an example of a problem created by globalism in the film industry particularly. 

T2 | Wk 9 | Tues - Case Study - The Chosen

    

I want you to use The Chosen as a case study for Media Ecology. 

- how audiences are creating demand for the type of content they want 

- how technology is enabling Indi filmmakers/ TV show makers to create content outside of big corporations

 https://www.316tees.com/blogs/316/the-chosen-highest-crowd-funded-media

https://www.facebook.com/InsideTheChosen/videos/509845126761963/

CCR Activity - due Friday Wk 11

       

Due Last Day of of Term 2 

Here's your CCR questions and assignment - this will be completely due last day of Term and includes the following;

- Critical reflection (meaning you look at your work from every angle)

- Evaluative essay around 1000 words

QUESTIONS:

1. How do your products represent social groups or issues?

2. How do the elements of your production work together to create a sense of branding?

3. How do your products engage with the audience? 

4. How did your research inform your products and the way they use or challenge conventions? 

Remember you are commenting on your branding PACKAGE so all 3 tasks (don't get caught up only talking about the major task). 

Remember to include lots of pictures, screen grabs, example photos etc, to make your CCR visually interesting. 

T2 | Wk 9 | Monday - Social Media impact on audience consumption

    Have a watch of this short clip and write some notes to add to the modern day context of how something like social media has completely changed society

 

Here's the 2 articles we are going to look at in class. I want you to make some notes on media ecology, mainly how society is interacting with media through technology advancements and what issues may arise from this in the future.

https://www.linkedin.com/pulse/impact-social-media-society-krishna-giri#:~:text=People%20can%20now%20share%20their,the%20way%20we%20consume%20media.

https://www.simplilearn.com/real-impact-social-media-article

T2 | Wk 8 | Friday - Theory Note Meeting

Today your task is to create Canva infographics with key theories, ready to print for exam notes. 

Include some graphics, key quotes, CORRECT explanation of the theory (word for word, so you can study with this) and key examples for each one, from Case Study information you have so far. 

This should include all theories we have done this week, relating to Media Ecology.