Go through your blogs and make sure all Audiences and Institutions blog posts are hidden.
Create labels and sort all your remaining work into the following categories;
1. Advanced Portfolio Planning
2. Advanced Portfolio
3. CCR
Go through your blog in 'view' mode and check blog posts for;
- correct title labels
- correct spelling
- formatting
Have a friend go through your blog to check that everything works and is embedded correctly and laid out in a user-friendly way.
Have a read of this article and add some interesting stats to your research for where NZ audiences are accessing content and how.
https://internetnz.nz/news-and-articles/social-media-still-has-an-internet-stronghold-new-research/
Bring in Blumler and Katz.
This theory argues that audiences actively select media to satisfy needs.
Examples;
Netflix / Disney+
YouTube
TikTok / Instagram / Reddit
Fan communities
Streaming / gaming
Therefore institutions use different platforms because:
Different platforms provide different forms of gratification.
ACTIVITY
Write a paragraph for MEDIA ECOLOGY that incorporates the above theory into the following previous exam question from 2024;
"Evaluate the significance of contemporary technologies which have changed our relationship with the media."
Fandom Theory explored
Listen to this expanded explanation of Jenkin's theory;
https://www.youtube.com/watch?v=T5tCKXIXA5g
Write down the key terminology, key concepts and explanations for these concepts.
What are some of the challenges of the participatory culture?
Write a 1 paragraph explanation of Jenkins understanding of participatory culture in relation to power and the media, exploring whether audiences are now just as powerful as institutions or not.
You are going to revisit Youtube as a case study.
Refresh on the way this business model has evolved and adapted to contemporary media environments.
Think about this and write a one paragraph response about YouTube for each of the following topics;
1. Media Regulation being challenging in a digital world
2. The Medium is the message (how this new app has changed society behaviour and culture)
3. Traditional power structures within the media industry
Video #1 - An Origin Story
Video #2 - Youtube's story
Do some research into current events concerning Meta.
1. What are they in trouble for?
2. Who is holding them accountable?
3. What is NZ's response to Meta needing to take accountability for the platform?
4. What sorts of reforms have there been and in what countries?
What are your thoughts and reflections on this situation as it unfolds. How far do you think Big Tech should be held accountable? At what point should governments get involved with regulation? How does this example point to how tricky globalism makes regulation?
https://www.nytimes.com/2026/08/26/technology/meta-settlement-social-media-addiction-lawsuit.html
https://www.bbc.com/news/articles/clyq4gxwe7go
https://www.facebook.com/reel/2174035356478596
In what ways are NZ government making proposals for media reform to protect young people?
https://www.bbc.com/news/articles/cj068q7qj19o
