You must create a 2-minute drama scene built around a moment of conflict, using controlled camera work to communicate emotion.
Rules:
Maximum 2 characters
One location
Minimal dialogue (max 10 lines total)
Emotion must be shown visually, not explained
Lip Syncing practise
In this assignment, you will choose the first 30 seconds of an appropriate song (preferably in your genre of music video).
Shoot someone singing to this song in as close to the music video style as possible. Create your own edit of the footage, practising your lip-syncing techniques.
Include in this post, your Youtube tutorials and any other research you did in learning how to do this effectively.
Comment on how successful you felt your first attempt was.
Include the original music video embedded into your post.
(some examples of Youtube tutorials you can look at;
https://helpx.adobe.com/nz/premiere-pro/how-to/edit-music-video.html
https://www.youtube.com/watch?v=wUYLukTCXY4
https://www.youtube.com/watch?v=cN5ROg2ljtM
https://www.youtube.com/watch?v=BudR3R4MCmk
We now need to have a look at how digipaks and adverts are designed to work alongside videos to support the promotion of a new album.
Consider digipak covers. What do they have in common? What are the conventions?
Here are some exampls of past students work on conventions of a digipack
https://katiedysonmusicvideoa2.wordpress.com/2015/10/08/the-conventions-of-digipaks
https://www.slideshare.net/slideshow/conventions-of-a-digipak-27146170/27146170
Find a digipak cover from the same genre as your music video and annotate it for the design conventions. This must be uploaded to your blog. Make it detailed and use the terms from the sheets below. If you can find the back of it too, that would be great for some of the technical conventions i.e. barcode, publisher logo etc.
Here is an example analysis
You should focus on: images, graphics, illustrations, font, colour, technical conventions (barcode, parental advisory, album title on spine, tracks on the back), register of copy, mise-en-scene, composition, intertextual references, how does the cover communicate meaning, denotations and connotations, image manipulation, filters, generic conventions, how can it be ‘read/interpreted’ by an audience, star image, metanarrative, representation?
This is a textual analysis – decode it! Use connectives like connote, infer, imply, represent. This is another way MEDIA LANGUAGE is used to communicate an idea, message, image etc.
In the introduction to the blog post you need to do a bullet point list of the conventional and technical features that are common to digipaks too – include the spine, inside covers and back cover – what is commonly featured? Bar code? Parental advisory? Name of the album and performer on the spine? Song list on the back? etc
Task 2: Digipak Exercise - taking it a step further
-
You are going;
- to take a look at some examples of slideshares of past students who researched digipaks
- research 3 examples of Digipak designs and make notes about what they include in terms of BRANDING for the artist/ band
- comment on and make notes on the style and branding of the bands/ artists (also in relation to genre).
- Compare your 3 digipaks to previous digipaks from those same artists to get a feel for how they brandthemselves.
- comment on your thoughts for your own Digipak ideas. How will you incorporate expected genre conventions of style and form, into your own work. Your artist / band already has a brand. How will you convey the same branding?? Think about colour, font size/ colour, layout, imagery etc. How might a Digipak 'look' of a metal band be different to that of a Katie Perry 'pop' Digipak? Is there animated imagery or do they use photos? What type of photos or artwork is included?
- Compile your research into a blog tool (including lots of photos and imagery), explaining and presenting your findings.
Example of Digipak
Types of digipaks
Digipak information
Digipack analysis example 1
https://jackmorton100.wordpress.com/2014/09/16/4-panel-digipak-analysis/
Digipack analysis example 2
https://www.slideshare.net/slideshow/digipak-analysis-1-53453661/53453661
Hi guys,
It's ALL GO! Planning is well underway and by now you have a very focused, clear vision of what you're wanting to achieve.
Here's your brief for the week!
Task list:
1. Research
- Research Goodwin and Archer's theory on music videos.
- Here is a link to a Slideshare that breaks down the key aspects to their theories in relation to music videos they studied.
- Your turn now is to create a blog post that has a blog tool presentation showing the key aspects to Goodwin and Archer's theory.
- You are then going to choose 2 music videos to analyse (like in the link) in the light of the theories and applying them to the videos.
- You are then going to write some brief points on how you will apply this theory to your own music video and in what ways.
- Upload this to your blog under a 'research' label
2. Script (one of you to do the script)
- You are going to use the scriptwriting tool from last year to create a script for your music video. Do some research on how to do this for a music video, although remember that your storyboard will have more visual instruction of what you're wanting to achieve.
- Upload this to your blog under a 'planning' label
***HERE'S THE SCRIPT 'HOW TO' FOR A MUSIC VIDEO
3. Storyboard (one of you to do the storyboard)
- Create a storyboard for your music video.
- Upload this to your blog under a 'planning' label
Total blog posts required by Friday = 3
Planning your photo-shoot
As one of your minor tasks you are going to plan the images you need for your postcard and social media page.
Step 1
Check out some postcard examples
Here are some postcard examples;
https://kavyamediastudiesa2.wordpress.com/category/postcard-advertisement/
Step 2
Choose a film postcard to analyse.
Analyse every aspect of the postcard advertising material with annotations and notes.
Answer these questions;
- What is the purpose of a movie postcard?
- What is included on it, why?
Postcard analysis examples
https://alastairwt.weebly.com/postcard-ad1.html
https://manalqureshiblog.wordpress.com/post-card-analysis/
https://kavyamediastudiesa2.wordpress.com/2017/02/20/postcard-advertisements-research/
https://9568dale.wordpress.com/2017/10/19/movie-postcard-research/
Step 3
Analyse a social media page for a film in your genre
- take some screenshots of instagram pages for at least 3 films
- what elements do you see
- annotate an image of a film's social media page
Step 4
Plan your photo shoot using a storyboard type template.
- What photos do you need to take for BOTH tasks? Think about style, colours, backgrounds and settings.
This week you're going focus on the following for homework;
(you have until Friday week 6 to complete this)
1. Plan a reccie to get location shots and include these in this blog post. Get some footage and photos of the types of shots you envision getting at these locations. Include in this post how you feel the reccie went and what you feel will work well verses what may be an issue.
(example of reccie footage with practise shots CLICK HERE)
2. Costume
Go op-shopping / organise the costumes and wardrobe for your shoot. Document this process well as the rationale behind your choices
Remember that both the mise-en-scene (props/ costumes/ colours/ symbolism in motifs, setting etc) all create a branding palette of colours and style. Being intentional with the look and feel of your video and what shots you'll get photos of, too, is important at this stage.
This week you are going to focus on BRANDING.
This is going to come in useful with your whole project, including the digipak and social media page.
I want you to Create a new blog post called 'Artist and branding research'
A.
Read this article and make notes on 7 MUSICIANS WHO NAILED THEIR BRANDING CAMPAIGNS
Read this Forbes article and make notes on BRANDING POWER of music artists and how this is relevant to your project.
B
- Look up digipaks for previous CD's from your artist. Embed them into your post
- Find other forms of branding (whether it's advertising for shows / articles in magazines or newspapers / instagram pages / facebook - get screen grabs of all of these!)
- What are your observations for how the artist brands themselves? (go in depth here! Not just surface observations. Fonts / colour / is the artist always dominant in images? Are they always in front of a crowd? Are they always power-dressed and in power positions / stances in the photos? Do they try and appeal to a certain group of people with anything they do?)
- How are they represented to their audience?
- What would their target audience be?
- How are you taking this into consideration based on your own representation of this artist's branding in your project?
SOME GREAT LINKS
Here are some branding research articles for Taylor Swift
https://bettermarketing.pub/taking-control-of-your-brand-the-taylor-swift-method-6111fa501af
Here are some branding research links for Frank Ocean;
https://www.linkedin.com/pulse/marketing-magic-behind-frank-oceans-endless-blonde-scot-garcia
https://www.billboard.com/music/music-news/frank-oceans-blonde-business-moves-7494773/
https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1109&context=musp
https://variety.com/2019/music/features/frank-ocean-black-queer-music-1203248056/
