T2 | Wk 10 | Wed - The rise of short form content

  This media concept can go into an audiences essay or technology essay;

Short Form content 

https://davidrshane.com/tv-industry-is-navigating-the-shift-toward-short-form-content/

https://firework.com/blog/short-form-video-statistics

T2 | Wk 10 | Monday - Technology challenges - AI

   Have a read of this article.

Make some notes of the benefits of AI in the film industry as well as some of the challenges that will now arise.

https://raindance.org/the-impact-of-ai-on-the-film-industry-a-producers-view/

https://www.theguardian.com/film/article/2024/jul/27/artificial-intelligence-movies

Do some research and articulate your findings in a blog post that explores the challenges of technological developments in regards to AI and it's impact on different media you have studied ( think along the lines of Social Media / fake news / misinformation / deep fake videos / source validity / regulation challenges and personal data)

What are the benefits? Do they outweigh the concerns? 

T2 | Wk 9 - Thurs / Friday - Changing NZ Media Landscape

 Create a presentation where you inform the class of how the following NZ Media companies and international media companies have been changed by technology, how the audiences have responded with changed viewing habits and include theories which relate to the findings. 

You have 2 days to do this research and you'll present on Monday.

1. TVNZ+
2. RNZ
3. Stuff
4. NZME
5. TikTok
6. Netflix

Questions:

• How has technology changed this organisation?
• How have audiences changed viewing habits?
• Which theorist explains this best?

Use this question as the over-arching question for research;

"Evaluate the significance of contemporary technologies which have changed our relationship with the media"

T2 | Wk 9 | Wed - China and issue with global audience

    

Have a watch of these 2 videos and make notes. Be careful to get stats/ quotes and case study examples that you can use in essays.

You can use the concept of a global audience impacting representation / impacting Hollywood in the following essays;

- Power + The Media (in relation to how institutions have power but because they are driven by $, audiences have growing power and Hollywood bowing to Chinese censorship to gain access to foreign market. How people / ethnicities/ governments are represented is largely due to financial gain and not truth of what is currently happening)

- Media Regulation (in relation to how China censors Hollywood contrasted with the West's democratic values - issues of freedom of speech)

- Media Ecology (In relation to audiences relationship with institutions)

Also revisit The Interview and add that in as an example of a problem created by globalism in the film industry particularly. 

T2 | Wk 9 | Tues - Case Study - The Chosen

    

I want you to use The Chosen as a case study for Media Ecology. 

- how audiences are creating demand for the type of content they want 

- how technology is enabling Indi filmmakers/ TV show makers to create content outside of big corporations

 https://www.316tees.com/blogs/316/the-chosen-highest-crowd-funded-media

https://www.facebook.com/InsideTheChosen/videos/509845126761963/

CCR Activity - due Friday Wk 11

       

Due Last Day of of Term 2 

Here's your CCR questions and assignment - this will be completely due last day of Term and includes the following;

- Critical reflection (meaning you look at your work from every angle)

- Evaluative essay around 1000 words

QUESTIONS:

1. How do your products represent social groups or issues?

2. How do the elements of your production work together to create a sense of branding?

3. How do your products engage with the audience? 

4. How did your research inform your products and the way they use or challenge conventions? 

Remember you are commenting on your branding PACKAGE so all 3 tasks (don't get caught up only talking about the major task). 

Remember to include lots of pictures, screen grabs, example photos etc, to make your CCR visually interesting. 

T2 | Wk 9 | Monday - Social Media impact on audience consumption

    Have a watch of this short clip and write some notes to add to the modern day context of how something like social media has completely changed society

 

Here's the 2 articles we are going to look at in class. I want you to make some notes on media ecology, mainly how society is interacting with media through technology advancements and what issues may arise from this in the future.

https://www.linkedin.com/pulse/impact-social-media-society-krishna-giri#:~:text=People%20can%20now%20share%20their,the%20way%20we%20consume%20media.

https://www.simplilearn.com/real-impact-social-media-article