A2 Media Studies

Class blog for A2 Media Studies research and assignment information.

Thursday, July 2, 2026

July School Holidays Assignment - Media concepts - challenges of technological developments

Over the break I'd like you to research and write a news article / investigative journalism piece on the following statement;


"The challenges of technological advancements in media overshadow the positive impact that it has on society"


You should include cited case study material, quotes from industry professionals and detailed examples of each point. 


Consider these challenges along with your own findings in your response;


1. The issue of algorithms / echo-chambers breading extremism 

Explore the idea that algorithms cause people to consume media within echo-chambers of their own bias'. This can be dangerous and breed extremism. 

Eg. the Tech mosque shooting - manifesto  


2. Media regulation challenges and being unable to protect kids from grooming and social harm

Apps with chatbot features  (watch this recent NZ Herald clip - please excuse explicit language - mute for 6.03 mins



3. Technological convergence, the proliferation of the internet, technological advancements making technology cheaper, meaning kids have devices (often unfiltered and unmonitored access to internet and harmful content)  

4. AI and ethical industry concerns - AI creating content - what does this mean for art, creativity and people losing jobs (and/ or voices)? AI using images of people instead of actors - what ethical dilemmas does this create? 

Tuesday, June 23, 2026

T2 | Wk 10 | Wed - Technology - case studies for future of technology in media

    


Make some notes on the future of technology in media

- Bandersnatch 

- Kaleidoscope 

- AI 




We need a case study to refer to in terms of how audiences are looking for interactive content to consume.


Kaleidoscope is a good example, from Netflix. Write down all the info about it. 

 https://collider.com/kaleidoscope-does-it-work/#:~:text=Kaleidoscope%20revolves%20around%20a%20heist,to%20be%20saved%20for%20last.

Thursday, June 18, 2026

T2 | Wk 10 | Monday - Technology challenges - AI

   Have a read of this article.


Make some notes of the benefits of AI in the film industry as well as some of the challenges that will now arise.


https://raindance.org/the-impact-of-ai-on-the-film-industry-a-producers-view/


https://www.theguardian.com/film/article/2024/jul/27/artificial-intelligence-movies


Do some research and articulate your findings in a blog post that explores the challenges of technological developments in regards to AI and it's impact on different media you have studied ( think along the lines of Social Media / fake news / misinformation / deep fake videos / source validity / regulation challenges and personal data)

What are the benefits? Do they outweigh the concerns? 

Wednesday, June 17, 2026

T2 | Wk 9 - Thurs / Friday - Changing NZ Media Landscape

 Create a presentation where you inform the class of how the following NZ Media companies and international media companies have been changed by technology, how the audiences have responded with changed viewing habits and include theories which relate to the findings. 

You have 2 days to do this research and you'll present on Monday.

  1. TVNZ+
  2. RNZ
  3. Stuff
  4. NZME
  5. TikTok
  6. Netflix

Questions:

  • How has technology changed this organisation?
  • How have audiences changed viewing habits?
  • Which theorist explains this best?

Use this question as the over-arching question for research;

"Evaluate the significance of contemporary technologies which have changed our relationship with the media"


Tuesday, June 16, 2026

T2 | Wk 9 | Wed - China and issue with global audience

    

Have a watch of these 2 videos and make notes. Be careful to get stats/ quotes and case study examples that you can use in essays.


You can use the concept of a global audience impacting representation / impacting Hollywood in the following essays;


- Power + The Media (in relation to how institutions have power but because they are driven by $, audiences have growing power and Hollywood bowing to Chinese censorship to gain access to foreign market. How people / ethnicities/ governments are represented is largely due to financial gain and not truth of what is currently happening)

- Media Regulation (in relation to how China censors Hollywood contrasted with the West's democratic values - issues of freedom of speech)

- Media Ecology (In relation to audiences relationship with institutions)






Also revisit The Interview and add that in as an example of a problem created by globalism in the film industry particularly. 

July School Holidays Assignment - Media concepts - challenges of technological developments

Over the break I'd like you to research and write a news article / investigative journalism piece on the following statement; "The ...