T1 | Wk 6 | Planning for video shoot - REJOICE (due Monday)

  Hi guys,

It's ALL GO! Planning is well underway and by now you have a very focused, clear vision of what you're wanting to achieve.

Here's your brief for the week! 

Task list:

1. Research 

- Research Goodwin and Archer's theory on music videos.

-  Here is a link to a Slideshare that breaks down the key aspects to their theories in relation to music videos they studied.

-  Your turn now is to create a blog post that has a blog tool presentation showing the key aspects to Goodwin and Archer's theory. 

- You are then going to choose 2 music videos to analyse (like in the link) in the light of the theories and applying them to the videos.

- You are then going to write some brief points on how you will apply this theory to your own music video and in what ways. 

- Upload this to your blog under a 'research' label

2. Script (one of you to do the script)

- You are going to use the scriptwriting tool from last year to create a script for your music video. Do some research on how to do this for a music video, although remember that your storyboard will have more visual instruction of what you're wanting to achieve.

- Upload this to your blog under a 'planning' label

***HERE'S THE SCRIPT 'HOW TO' FOR A MUSIC VIDEO

3. Storyboard (one of you to do the storyboard) 

- Create a storyboard for your music video.

- Upload this to your blog under a 'planning' label

Total blog posts required by Friday = 3 

T1 | Wk 6 - Tues - Friday - Photo-Shoot Planning

 Planning your photo-shoot 

As one of your minor tasks you are going to plan the images you need for your postcard and social media page.

Step 1 

Check out some postcard examples 

Here are some postcard examples;

https://kavyamediastudiesa2.wordpress.com/category/postcard-advertisement/

Step 2

Choose a film postcard to analyse.

Analyse every aspect of the postcard advertising material with annotations and notes. 

Answer these questions;

- What is the purpose of a movie postcard? 

- What is included on it, why?

Postcard analysis examples

https://alastairwt.weebly.com/postcard-ad1.html

https://manalqureshiblog.wordpress.com/post-card-analysis/

https://kavyamediastudiesa2.wordpress.com/2017/02/20/postcard-advertisements-research/

https://9568dale.wordpress.com/2017/10/19/movie-postcard-research/

Step 3 

Analyse a social media page for a film in your genre

- take some screenshots of instagram pages for at least 3 films

- what elements do you see

- annotate an image of a film's social media page

Step 4

Plan your photo shoot using a storyboard type template. 

- What photos do you need to take for BOTH tasks? Think about style, colours, backgrounds and settings. 

T1: Wk 6| Homework (Pre-Production Planning Pt2 ) REJOICE

 This week you're going focus on the following for homework;

(you have until Friday week 6 to complete this)

 1. Plan a reccie to get location shots and include these in this blog post. Get some footage and photos of the types of shots you envision getting at these locations. Include in this post how you feel the reccie went and what you feel will work well verses what may be an issue.

(example of  reccie footage with practise shots CLICK HERE)

2. Costume 

Go op-shopping / organise the costumes and wardrobe for your shoot. Document this process well as the rationale behind your choices

Remember that both the mise-en-scene (props/ costumes/ colours/ symbolism in motifs, setting etc) all create a branding palette of colours and style. Being intentional with the look and feel of your video and what shots you'll get photos of, too, is important at this stage. 

T1| Wk 6 | Monday - Tues - Branding Exercise (REJOICE)

  This week you are going to focus on BRANDING.

This is going to come in useful with your whole project, including the digipak and social media page.

I want you to Create a new blog post called 'Artist  and branding research'

A. 

Read this article and make notes on 7 MUSICIANS WHO NAILED THEIR BRANDING CAMPAIGNS

Read this Forbes article and make notes on BRANDING POWER of music artists and how this is relevant to your project. 

B 

 - Look up digipaks for previous CD's from your artist. Embed them into your post

-  Find other forms of branding (whether it's advertising for shows / articles in magazines or newspapers / instagram pages / facebook - get screen grabs of all of these!)

-  What are your observations for how the artist brands themselves? (go in depth here! Not just surface observations. Fonts / colour / is the artist always dominant in images? Are they always in front of a crowd? Are they always power-dressed and in power positions / stances in the photos? Do they try and appeal to a certain group of people with anything they do?)

- How are they represented to their audience?

- What would their target audience be?

- How are you taking this into consideration based on your own representation of this artist's branding in your project?

SOME GREAT LINKS 

Article 1

Article 2

Article 3

Here are some branding research articles for Taylor Swift

https://www.forbes.com/sites/williamarruda/2024/02/05/what-taylor-swift-can-teach-you-about-your-personal-brand/?sh=5885b7a71ceb#:~:text=At%20the%20core%20of%20Taylor,appreciate%20her%20vulnerability%20and%20openness.

https://bettermarketing.pub/taking-control-of-your-brand-the-taylor-swift-method-6111fa501af

https://www.linkedin.com/pulse/swift-shift-inside-eras-taylor-swifts-branding-marketing-nolan-denker-cfdue

Here are some branding research links for Frank Ocean;

 

https://www.printmag.com/branding-identity-design/because-music-wasn-t-enough-frank-ocean-is-now-in-the-jewelry-business-with-new-brand-homer/

 

https://www.linkedin.com/pulse/marketing-magic-behind-frank-oceans-endless-blonde-scot-garcia

 

https://www.billboard.com/music/music-news/frank-oceans-blonde-business-moves-7494773/

 

https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1109&context=musp

 

https://www.rollingstone.com/music/music-news/frank-ocean-music-business-youre-going-to-be-deflowered-823065/

 

https://variety.com/2019/music/features/frank-ocean-black-queer-music-1203248056/

T1 | Wk 4 | Friday - Character developmemt

 CHARACTER DEVELOPMENT

Task:

You're develop a fully realised protagonist including:

• Backstory (not shown in film)

• Core internal conflict

• External conflict

• Character arc

• Symbolic elements (costume, colour palette, setting)

• Representation analysis (how might audiences interpret this character?)

  
  

  Link to the following theories:

  • Propp (if applicable)

  • Levi-Strauss binary oppositions

    Claude Lévi-Strauss’s theory of binary opposition posits that narratives are driven by pairs of opposing, contrasting elements (e.g., good/evil, human/monster) that construct meaning and create conflict. These, often stereotypical, character dichotomies—such as hero vs. villain, young vs. old, or male vs. female—help define character roles and deepen the plot. 
    Key Examples of Character Binary Oppositions:
    • Good vs. Evil: Hero vs. Villain (e.g., Harry Potter vs. Voldemort, Snow White vs. the Queen).
    • Human vs. Non-Human/Supernatural: Sarah Connor vs. The Terminator.
    • Rational vs. Irrational: Logical, calm characters vs. emotional or chaotic ones.
    • Modern vs. Traditional: Characters representing new ideas vs. old customs.
    • Active vs. Passive: Dominant/strong characters vs. weak/vulnerable ones (e.g., in film posters).
    • Gender/Age Stereotypes: Male/female, young/old, or knowledgeable/ignorant. 
    Function in Narrative:
    • Conflict Generation: The tension between opposing forces drives the story.
    • Meaning Creation: Characters are defined by their relationship to their opposite (e.g., "bravery" only holds meaning when contrasted with "cowardice").
    • Structure: These opposites, often derived from myths and legends, organize the narrative. 
    While traditionally rigid, modern applications of this theory often show more complex or blended, rather than purely opposing, character roles. 

  • Hall (encoding/decoding readings)

T1 | Wk 4 | Music Video ideas for amateurs - REJOICE

 https://www.neuralframes.com/post/99-music-video-ideas

T1 | wk 4 | Wed - Drama genre conventions

 Hi guys,

In your exploration of the drama genre and how to pull it off, I'd like you to do some research.

I want you to find 3 drama film and/or short films and analyse the conventions of the genre, just like we did for the Thriller genre last year.  

Explore;

- common themes

- codes (narrative and technical) 

- conventions commonly used

- examples of successful drama films/ short film and what made them successful from an audience perspective

The closer to your idea, the better. If you are exploring themes of relationships and friendships or betrayal, look for examples similar and how they did that. 

Present your findings in a blog tool. You have until Friday to complete this. 

Here's some research help to start you off;

https://www.slideshare.net/slideshow/codes-and-conventions-of-drama-60946285/60946285