T1 | Wk 10 | Social Media Branding homework (REJOICE)

Activity 1; 

 Branding Research - "How to build an artist profile"

 - Read this article and create a blog post using a blog tool, highlighting the key features or points made in this article,  for a musician / artist using social media as a form of branding. 

https://sproutsocial.com/insights/social-media-for-musicians/

- Include a couple of slides that highlight definitions from this article, about what branding is and how you can achieve this using different avenues

https://www.musicgateway.com/blog/how-to/music-branding-build-a-brand

 - Include a few slides that highlight branding strategies from this helpful article,

https://amberhorsburgh.medium.com/how-to-brand-my-band-509ea95a609e

Here is a fantastic article on Taylor Swift’s branding strategy – make some notes for your artist based on this!

https://bettermarketing.pub/taking-control-of-your-brand-the-taylor-swift-method-6111fa501af

Have a look at these students who also analysed Taylor Swift's branding accross difrerent platforms and media. Write some notes and take some pointers for your own attempt at vuilding a branding profile for her;

http://elleabrahamsa2posts.blogspot.com/2015/06/analysis-of-promo-pack-taylor-swift.html

ACTIVITY 2 - research continued 

- take at screenshots of at least 3 - 5 artists Instagram pages

- write down bullet points of what you observe they use in terms of marketing themselves as a brand

- screenshot your own artist social media page you have created

- write down a rationale in the same post that explains your creative choices

T2 | Wk 1 Homework - Rough Edit due Friday

 Hi guys,

This week for homework you are focusing on getting the following things done

DUE FRIDAY 24th April 

Music Video;

- Rough Edit of music video 

- Mock up of your Digipack created with ACTUAL PHOTOS from your shoot 

- Mock up of social media page with ACTUAL PHOTOS from your shoot 

Short Film 

- Rough Edit of short film due for 

- Mock up of poster using actual photo you intend to use (having 2 versions of this for feedback is usually a good idea)

- mock up of social media page with ACTUAL PHOTOS 

April Term Break Homework

       

Due Day 1 of of Term 2

Write a draft of bullet points that will become your essay when we work on this more next Term. 

Here's your CCR questions and assignment - this will be completely due next Term and includes the following;

- Critical reflection (meaning you look at your work from every angle)

- Evaluative essay around 1000 words

QUESTIONS:

1. How do your products represent social groups or issues?

2. How do the elements of your production work together to create a sense of branding?

3. How do your products engage with the audience? 

4. How did your research inform your products and the way they use or challenge conventions? 

Remember you are commenting on your branding PACKAGE so all 3 tasks (don't get caught up only talking about the major task). 

Remember to include lots of pictures, screen grabs, example photos etc, to make your CCR visually interesting. 

You are able to hand in a version of this for marking BEFORE the 1st day of Term so please do this so you can receive feedback on it. 

T2 | Monday - Demographics

   1. Flick through this Social media demographics SlideShare and make notes on the following:

https://www.slideshare.net/cigdemkalem/music-video-target-audience-13680589

 

- What are demographics? 

- What are psychographics (quote/ reference 'Young and Rubican')

- What are the TYPES of psychographic groupings?

- What is your initial indication of who your target audience may be based on demographic and psychographic?

- Answer the following question in a reflective manner, based on your planning so far;

 - how are you planning to appeal to your target audience /  In what way is your product going to resonate with your target audience? 

 

Week 9 Homework - Due Week 10 - Social Media Page Rough Draft

 Minor Task planning

This week for homework you are going to work on your minor task - namely the Instagram page.

You are going to use a mix of ChatGPT images of exactly what you want to use and real still / photos from your shoot.

You need to arrange these in a mock-up or rough draft of you template of  an Instagram page for your short film.

What you need to include

- all elements you plan to have on your social media page

- pictures that resemble what you'll have on the social media page

- Rationale of why you're including what you are 

- well-thought out captions / writing and bio information 

Week 8 - homework due week 9 - Digipack Mock-Up (Rejoice)

      Due - Friday Week 9

 
Digital Mock up + Feedback from target audience

1.  check out this link to get a clear picture of digipack conventions;

https://www.discfactory.co.uk/packaging/cd-digipaks/

2. You need to create a digital ‘PHOTO MOCK UP‘.

For this exercise you can borrow images from Google Images. 

It is this version that will need feedback.

Exemplars here and here.

• Place the BORROWED photos in a clear CD cover and take photos of how it looks. 

• You will need to collect feedback on it from your class.  Remember, you are asking them for their preferred reading, do they recognise the genre,  How would they describe the mood / tone of the album imagery in 1 word, what is the star image of the performer, what is encoded in the design?  You could ask a focus group to decide which adjectives best describe the performer, band in terms of the star image communicated by the front cover?

CCR Questions for making notes

 QUESTIONS:

1. How do your products represent social groups or issues?

2. How do the elements of your production work together to create a sense of branding?

3. How do your products engage with the audience? 

4. How did your research inform your products and the way they use or challenge conventions?