T3| Wk 6 | Wed - Media Ecology - Avatar Way of the Water Case Study in changing media environments

  Media Ecology refers to CHANGING MEDIA ENVIRONMENTS 

***ADD AVATAR: WAY OF THE WATER TO YOUR MEDIA ECOLOGY ESSAY PLAN ***

Have a look at this article and write some information about Avatar: Way of the Water. Have a look at what James Cameron said about the viewer experience and his reference to people who may watch this at home. 

Add it to your research notes about audience trends. 

https://www.hindustantimes.com/entertainment/hollywood/james-cameron-on-watching-avatar-2-on-phone-you-re-sort-of-missing-the-point-101674114420702.html

Questions to write answers for;

- director

- year released

- Box Office earnings

- what kind of release did it have (theatrical / simultaneous etc)

- where is it currently available? 

- Rotten tomatoes rating 

Have a look at this research article at the audience trends for where people are consuming media;

https://www.kantar.com/uki/inspiration/advertising-media/consumer-cinema-trends