T3 | Wk 8 | Monday - Changing media landscape - Gen Z

Have a read of this article and make some notes on the following;

- Considering Power and the Media, how are younger audiences challenging and even changing traditional power models 

- The example of the French film that was picked up by influencers after traditional marketing was done and resulted in a not so successful run in theatres

- how does this example speak to the power of audiences being active in not only creating content (Shirky's theory) but also promoting and deciding what is culturally relevant? 

https://medium.com/digital-gems/how-generation-z-is-reshaping-the-cinema-industry-a997f0b2b38d

 

T3 | Wk 8 | Thurs - Presentation

 Today you're presenting your Covid Audience findings to the AS class! 

T3 | Wk 8 | Wednesday- Blog housekeeping

 Go through your blogs and make sure all Audiences and Institutions blog posts are hidden.

Create labels and sort all your remaining work into the following categories;

1. Advanced Portfolio Planning 

2. Advanced Portfolio

3. CCR 

Go through your blog in 'view' mode and check blog posts for;

- correct title labels

- correct spelling

- formatting 

Have a friend go through your blog to check that everything works and is embedded correctly and laid out in a user-friendly way. 

Social Media - 'The Medium is the Message'

Have a read of this article and add some interesting stats to your research for where NZ audiences are accessing content and how.

• In what ways is social media shaping audience interaction with media content? 
• In what ways are institutions changing their models to meet audiences? (think of things like news)

https://internetnz.nz/news-and-articles/social-media-still-has-an-internet-stronghold-new-research/

T3 | Wk 8 | Monday - Where are the audiences

  

https://www.nzonair.govt.nz/news/media-use-settles-into-a-new-routine-2026-where-are-the-audiences/

https://www.nzonair.govt.nz/news/where-are-the-audiences-2026/

T3 | Wk 8 - Theory for Media Ecology Exam - Uses and Gratification

  

Uses and Gratifications

Bring in Blumler and Katz.

This theory argues that audiences actively select media to satisfy needs.

Examples; 

Entertainment

Netflix / Disney+

Information

YouTube

Social interaction

TikTok / Instagram / Reddit

Personal identity

Fan communities

Escapism

Streaming / gaming

Therefore institutions use different platforms because:

Different platforms provide different forms of gratification.

ACTIVITY 

Write a paragraph for MEDIA ECOLOGY that incorporates the above theory into the following previous exam question from 2024;

"Evaluate the significance of contemporary technologies which have changed our relationship with the media."

T3 | Wk 8 | Monday - Participatory Culture

 

Fandom Theory explored

Listen to this expanded explanation of Jenkin's theory;

https://www.youtube.com/watch?v=T5tCKXIXA5g

Write down the key terminology, key concepts and explanations for these concepts. 

What are some of the challenges of the participatory culture? 

Write a 1 paragraph explanation of Jenkins understanding of participatory culture in relation to power and the media, exploring whether audiences are now just as powerful as institutions or not.