Have a read of this article and make some notes on the following;
- Considering Power and the Media, how are younger audiences challenging and even changing traditional power models
- The example of the French film that was picked up by influencers after traditional marketing was done and resulted in a not so successful run in theatres
- how does this example speak to the power of audiences being active in not only creating content (Shirky's theory) but also promoting and deciding what is culturally relevant?
https://medium.com/digital-gems/how-generation-z-is-reshaping-the-cinema-industry-a997f0b2b38d
No comments:
Post a Comment