T3 | Wk 9 | Wednesday - Cultivation theory

   

Let's look at this theory - Gerbner's Cultivation Theory. 

Activity A: 

Let's look at this statement;

'Representation in media matters' 

and using the following theories, develop a response to the statement;

- Active vs. Passive theories

- Gerbner's Cultivation Theory 

- Stuart Hall's Reception Theory 

- Gauntlett's identity theory 

- Stuart Hall's Representation Theory 

- Shirky's End of Audience Theory 

- Antonio Gramsci's theory on Hegemony (Cultural Hegemony)

Terminology you should use;

- stereotype

- dominant ideology 

- encoding / decoding 

- representation

- social construction 

- user generated content