T2 | Wk 8 | Tues / Wed - Theories for Media Ecology (Postman and McLuhan)

 

Think about this in relation to attention spans. Research how short form content (UGC content) has impacted attention spans and how that audience behaviour has impacted what sort of content is being created to cater to this. What sort of media is becoming popular? ( think about short form content, 2 screens trend - people watching films with phones - read article below around 2 screen trend and it's impact on media / audience trends

https://raindance.org/how-second-screen-technology-is-transforming-viewing-habits-a-golden-opportunity-for-independent-filmmakers/

Have a look at this link and comment on how the actual content is being dumbed down due to 2 screen trends

https://nofilmschool.com/second-screen