1. Flick through this Social media demographics SlideShare and make notes on the following:
https://www.slideshare.net/cigdemkalem/music-video-target-audience-13680589
- What are demographics?
- What are psychographics (quote/ reference 'Young and Rubican')
- What are the TYPES of psychographic groupings?
- What is your initial indication of who your target audience may be based on demographic and psychographic?
- Answer the following question in a reflective manner, based on your planning so far;
- how are you planning to appeal to your target audience / In what way is your product going to resonate with your target audience?
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