Activity 1;
Branding Research - "How to build an artist profile"
- Read this article and create a blog post using a blog tool, highlighting the key features or points made in this article, for a musician / artist using social media as a form of branding.
https://sproutsocial.com/insights/social-media-for-musicians/
- Include a couple of slides that highlight definitions from this article, about what branding is and how you can achieve this using different avenues
https://www.musicgateway.com/blog/how-to/music-branding-build-a-brand
- Include a few slides that highlight branding strategies from this helpful article,
https://amberhorsburgh.medium.com/how-to-brand-my-band-509ea95a609e
Here is a fantastic article on Taylor Swift’s branding strategy – make some notes for your artist based on this!
https://bettermarketing.pub/taking-control-of-your-brand-the-taylor-swift-method-6111fa501af
Have a look at these students who also analysed Taylor Swift's branding accross difrerent platforms and media. Write some notes and take some pointers for your own attempt at vuilding a branding profile for her;
http://elleabrahamsa2posts.blogspot.com/2015/06/analysis-of-promo-pack-taylor-swift.html
ACTIVITY 2 - research continued
- take at screenshots of at least 3 - 5 artists Instagram pages
- write down bullet points of what you observe they use in terms of marketing themselves as a brand
- screenshot your own artist social media page you have created
- write down a rationale in the same post that explains your creative choices
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