Looking closer at HEGEMONY as a concept that you need to be able to refer to and talk about in both POWER AND THE MEDIA and MEDIA ECOLOGY
- What is HEGEMONY?
Hegemony is basically the idea that the media continually reproduces images of a dominant group as superior or powerful. In Western society, the dominant group is middle class white males and because the media are predominantly produced by middle class white males, they tend to represent middle class white males as superior. And the rest of society – working class, BAME, LGBT, disabled, female – as less powerful or inferior.
This is a video that explains the overarching idea of hegemony in the world;
- Read this article and make some notes on how hegemony is a theory that can be applied to considering the idea of power and the media.
ACTIVITY: Create notes answering these questions
1. what is Hegemony?
2. Who came up with the theory?
3. What are some examples (use your own - research them), of this in Western media / culture today?
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