T3 - Wk 7 - Friday - Power + the Media (integration of conglomerates as a concept)

 

Write down some examples to do with Disney in both horiztontal and vertical integration.

 

Activity:

Use this question below to write an introduction that inlcudes all key 'ownership' topic terminology as well as good examples and definitions of horizontal + vertical intergration.

 Power and the media

3. 3  ‘Audiences now have just as much power as media institutions.’ To what extent do you agree with

   this statement?