Hi guys,
Today you guys are going to focus on BRANDING.
This is going to come in useful with your whole project, including the digipak and social media page.
I want you to Create a new blog post called 'Artist and branding research'
A.
Read this article and make notes on 7 MUSICIANS WHO NAILED THEIR BRANDING CAMPAIGNS
Read this Forbes article and make notes on BRANDING POWER of music artists and how this is relevant to your project.
B
- Look up digipaks for previous CD's from your artist. Embed them into your post
- Find other forms of branding (whether it's advertising for shows / articles in magazines or newspapers / instagram pages / facebook - get screen grabs of all of these!)
- What are your observations for how the artist brands themselves? (go in depth here! Not just surface observations. Fonts / colour / is the artist always dominant in images? Are they always in front of a crowd? Are they always power-dressed and in power positions / stances in the photos? Do they try and appeal to a certain group of people with anything they do?)
- How are they represented to their audience?
- What would their target audience be?
- How are you taking this into consideration based on your own representation of this artist's branding in your project?
SOME GREAT LINKS
Here are some branding research links for Frank Ocean;
https://www.linkedin.com/pulse/marketing-magic-behind-frank-oceans-endless-blonde-scot-garcia
https://www.billboard.com/music/music-news/frank-oceans-blonde-business-moves-7494773/
https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1109&context=musp
https://variety.com/2019/music/features/frank-ocean-black-queer-music-1203248056/
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