Have a look at this article that talks about the significance of 'This is America'. Watch the music video but be aware, it is quite violent, you may, if you're a sensitive viewer, want to scrub past the violent bits.
https://time.com/5267890/childish-gambino-this-is-america-meaning/
This article delves into who Childish Gambino is as an artist and talks a bit more about the meaning in the art he created and what it's significance is.
https://www.prindleinstitute.org/2018/05/childish-gambinos-this-is-america-why-it-matters/
Take a look at the blog post of a fellow student in another school, in relation to breaking down the meaning and representation embedded in the same music video.
https://a2mediablogwilliamc.wordpress.com/2019/09/26/iii-music-video-analysis-this-is-america/
Activity:
Add this research into your homework, due at the end of week 5 (next week) by using it as an example of representation of a certain culture/ race within America, specifically.
HOMEWORK ASSIGNMENT (due Thurs week 5)
Representation Assignment
- Create a blog post labelled 'Representation Research'
- choose a group in society and analyse how they have been represented in particular music video genres.
- You may choose to look at something broad like 'women in hip-hop music videos ' , something like how a specific ethnic group/ race is portrayed or something more specific like love and romance in pop music videos.
- Find articles that have been written in response to the portrayal of these groups in the media.
- Analyse 3 - 6 music videos and provide examples that confirm or challenge stereotypes.
- Summarise your findings in a research presentation.
- Include at least one theorist and apply the media theory to your findings, commenting on and describing how it is relevant to your findings.
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