Hi guys,
Today you guys are going to focus on BRANDING.
This is going to come in useful with your whole project, including the digipak and social media page.
I want you to Create a new blog post called 'Artist and branding research'
A.
Read this article and make notes on 7 MUSICIANS WHO NAILED THEIR BRANDING CAMPAIGNS
Read this Forbes article and make notes on BRANDING POWER of music artists and how this is relevant to your project.
B
- Look up digipaks for previous CD's from your artist. Embed them into your post
- Find other forms of branding (whether it's advertising for shows / articles in magazines or newspapers / instagram pages / facebook - get screen grabs of all of these!)
- What are your observations for how the artist brands themselves? (go in depth here! Not just surface observations. Fonts / colour / is the artist always dominant in images? Are they always in front of a crowd? Are they always power-dressed and in power positions / stances in the photos? Do they try and appeal to a certain group of people with anything they do?)
- How are they represented to their audience?
- What would their target audience be?
- How are you taking this into consideration based on your own representation of this artist's branding in your project?
SOME GREAT LINKS
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