- Compare the 3 digipaks to previous digipaks from those same artists to get a feel for how they brandthemselves.
Digipak Exercise
You are going;
- to take a look at some example of slideshares of past students who researched them
- research some examples of Digipak designs and make notes about what they include (you should have at least 3 examples)
- comment on and make notes on the style and branding of the bands/ artists (also in relation to genre).
- comment on your thoughts for your own Digipak ideas. How will you incorporate expected genre conventions of style and form, into your own work. Your artist / band already has a brand. How will you convey the same branding?? Think about colour, font size/ colour, layout, imagery etc. How might a Digipak 'look' of a metal band be different to that of a Katie Perry 'pop' Digipak? Is there animated imagery or do they use photos? What type of photos or artwork is included?
- Compile your research into a blog tool (including lots of photos and imagery), explaining and presenting your findings.
Example of Digipak
Types of digipaks
Digipak information
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