Week 1 - Genre Studies

 Hi,

Today is all about GENRE research! Watch the video then proceed to the tasks below;

PART A of Genre Research

Your task is to;

1. Read through THIS DOCUMENT which presents the different codes and conventions of music videos

2. Watch the video below to start

2. Make notes into a blog post about what the genres are in this video and some characteristics of each

3. Choose 3 different music video genres and at least 2 music videos in each genre , embed clips of them from Youtube into your blog

4. Analyse technical/stylistic elements (filming, editing, mise-en-scene and sound) - refer to that first document for ideas of what to look for!

5. Present your findings in a presentation blog tool 

6. Explain what your genre preference is for creating a music video and why

PART B of Genre Research  

Start looking into those 3 genres you discussed in part A and answering the following questions in a blog post;

Look at

-  what record labels tend to produce artists in those particular genres

- who is the target audience for those genres (what demograhic is mostly consuming that genre / downloading / watching on Youtube etc)

- How the brand / Artist represent themselves on album covers

- What cross-media-convergence opportunities have been utilised for those artists/ bands in those genres? (newspaper / magazine articles / front covers / TV interviews with celebrity shows / news media)?