Gerbner's Cultivation theory.
Write a few notes for your essay with what his theory comprises of, and who he was.
Watch this video and comment on the points made here in regards to power and the stories the media tells, in relation to Gerbner's theory.
- explain the 'mean world theory'
- think about how messages from the media are powerful in shaping society's behaviour
- consider this in relation to the recent Covid pandemic and the media's coverage of it
- consider this in contrast to McLuhan's theory that said that the medium is actually more important in the message in shaping society's behaviour, do you agree?
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