Include both Task 1 + Task 2 in a slideshare/ Canva slideshow, entitled 'Digipak Research'
TASK 1
Digipak analysis – conventions
We now need to have a look at how digipaks and adverts are designed to work alongside videos to support the promotion of a new album.
Consider digipak covers. What do they have in common? What are the conventions?
Here are some exampls of past students work on conventions of a digipack
https://katiedysonmusicvideoa2.wordpress.com/2015/10/08/the-conventions-of-digipaks
https://www.slideshare.net/slideshow/conventions-of-a-digipak-27146170/27146170
Find a digipak cover from the same genre as your music video and annotate it for the design conventions. This must be uploaded to your blog. Make it detailed and use the terms from the sheets below. If you can find the back of it too, that would be great for some of the technical conventions i.e. barcode, publisher logo etc.
Here is an example analysis
You should focus on: images, graphics, illustrations, font, colour, technical conventions (barcode, parental advisory, album title on spine, tracks on the back), register of copy, mise-en-scene, composition, intertextual references, how does the cover communicate meaning, denotations and connotations, image manipulation, filters, generic conventions, how can it be ‘read/interpreted’ by an audience, star image, metanarrative, representation?
This is a textual analysis – decode it! Use connectives like connote, infer, imply, represent. This is another way MEDIA LANGUAGE is used to communicate an idea, message, image etc.
In the introduction to the blog post you need to do a bullet point list of the conventional and technical features that are common to digipaks too – include the spine, inside covers and back cover – what is commonly featured? Bar code? Parental advisory? Name of the album and performer on the spine? Song list on the back? etc
Task 2: Digipak Exercise - taking it a step further
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You are going;
- to take a look at some examples of slideshares of past students who researched digipaks
- research 3 examples of Digipak designs and make notes about what they include in terms of BRANDING for the artist/ band
- comment on and make notes on the style and branding of the bands/ artists (also in relation to genre).
- Compare your 3 digipaks to previous digipaks from those same artists to get a feel for how they brandthemselves.
- comment on your thoughts for your own Digipak ideas. How will you incorporate expected genre conventions of style and form, into your own work. Your artist / band already has a brand. How will you convey the same branding?? Think about colour, font size/ colour, layout, imagery etc. How might a Digipak 'look' of a metal band be different to that of a Katie Perry 'pop' Digipak? Is there animated imagery or do they use photos? What type of photos or artwork is included?
- Compile your research into a blog tool (including lots of photos and imagery), explaining and presenting your findings.
Example of Digipak
Types of digipaks
Digipak information
Digipack analysis example 1
https://jackmorton100.wordpress.com/2014/09/16/4-panel-digipak-analysis/
Digipack analysis example 2
https://www.slideshare.net/slideshow/digipak-analysis-1-53453661/53453661
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