We are going to add FORTNIGHT to our case study examples. It's a great example of how a company is creating content for a really wide audience.
Read this article and answer the questions below;
1. What company is responsible for creating Fortnight?
2. How many registered players did it have as of 2018?
3. How much did it generate in 2018?
4. What was one of "Fortnite's" most important innovations, according to the article?
5. What do they say can be attributed with much of Fortnight's success?
6. How have Epic games dealt with things like technological convergence and fragmentation?
7. How are they keeping audiences keen and interested in the game?
8. What cross-media-convergence event happened with a famous artist in 2018 and how did this help audiences connect with the product?
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