This week you are going to plan your SOCIAL MEDIA minor task.
Include your rough, mock-up of your Instagram page as well as rationale behind your creative choices.
As well as this, please do some research based on the link below, on Richard Dyer's STAR IMAGE theory. Explain your understanding of it and also include (like the link below) an application of this theory to Taylor Swift, specifically.
https://www.slideshare.net/slideshow/richard-dyers-star-theory-revised/73505522
"How far do changes to the regulation of the media reflect broader social changes?"
https://www.newshub.co.nz/home/new-zealand/2023/06/new-zealand-media-outlets-concerned-over-newly-proposed-social-media-regulations-raise-questions-over-freedom.html
Make some notes on the argument FOR and AGAINST online media regulation
The problem stems from one significant difference between social media and our previous case studies. Social media companies are global organisations. So, whilst it’s relatively easy to regulate adverts and news within the borders of a country, global regulation is highly problematic.
The other essential issue which prevents social media companies from being regulated is, are they a publisher or are they a platform?
Here is an opinion piece from Jennifer Cobbe in The Guardian, in which she explains how Facebook and other players in the, “surveillance economy” have challenged the democracy we take for granted. It suggests:
“We need to confront their surveillance business models, their increasingly central position in digital society, and the power they now hold as a result.”
“As a result, some platforms’ algorithms systematically recommend disinformation, conspiracy theories white supremacism, and neo-Nazism.”
“At a minimum, behavioural advertising should be banned; other, less damaging forms of advertising are available. The algorithms platforms use to recommend content should be heavily regulated.”
As with news regulation, this is not a cut and dried argument. After all should we be allowing our governments to decide what ‘Truth’ should be available to us online?
The video below offers a counter argument to those demanding online regulation and quotes 17th century poet John Milton:
“Truth and understand are not such wares as to be monopolized and traded by tickets or statute, better to let truth and falsehood grapple”
He is suggesting we should not muzzle what we believe to be false or fake news, but allow argument and debate to flourish and in that process truth and greater understanding will come out.
2. You need to create a digital ‘PHOTO MOCK UP‘.
For this exercise you can borrow images from Google Images.
It is this version that will need feedback.
Lip Syncing practise
In this assignment, you will choose the first 30 seconds of an appropriate song (preferably in your genre of music video).
Shoot someone singing to this song in as close to the music video style as possible. Create your own edit of the footage, practising your lip-syncing techniques.
Include in this post, your Youtube tutorials and any other research you did in learning how to do this effectively.
Comment on how successful you felt your first attempt was.
Include the original music video embedded into your post.
(some examples of Youtube tutorials you can look at;
https://helpx.adobe.com/nz/premiere-pro/how-to/edit-music-video.html
https://www.youtube.com/watch?v=wUYLukTCXY4
https://www.youtube.com/watch?v=cN5ROg2ljtM
https://www.youtube.com/watch?v=BudR3R4MCmk
Let's do some practise for a power + the media essay.
Write down this question, then write a brainstorm of everything you would include in this;
- concepts and how you'd link them
- examples
- case studies
- quotes
- theories
- research
Question
"Discuss the shift in power between institutions and audiences.
Classification / Regulation
Links for Research
https://www.classificationoffice.govt.nz/find-ratings/new-zealands-classification-labels/
https://www.classificationoffice.govt.nz
https://www.dia.govt.nz/Censorship-Film-and-Video-Classification
https://en.wikipedia.org/wiki/Office_of_Film_and_Literature_Classification
Questions for Discussion
1. Who classifies media content in NZ?
2. What issues do the classification board have to consider?
3. What legislation are the board bound by?
4. What is the process?
5. What classifications do we have in NZ?
6. Case Studies:
Using ’13 Reasons Why’, ‘The Passion’, ‘A Clockwork Orange’ and ‘Deadpool’ as case studies, discuss the controversies surrounding classifications in different countries and what NZ rated these in the end.
