A2 Media Studies : Week 6 Monday = Demographics

1. Flick through this Social media demographics Slideshare and make notes on the following:

- What are demographics?

- What are psychographics (quote/ reference 'Young and Rubican')

- What are the TYPES of psychographic groupings?

- What is your initial indication of who your target audience may be based on demographic and psychographic?

- Answer the following question in a reflective manner, based on your planning so far;

- how are you planning to appeal to your target audience / In what way is your product going to resonate with your target audience?

A2 Media Studies