Wk 6 - Wednesday - Women representation

Hi class,

Today you guys are going to start taking a look at the representation of women in Hollywood. 

TASKS:

There's a great article linked, entitled the following;

2020 Hollywood Diversity Report: A different story behind the scenes

Film roles were more plentiful for women and people of color in 2018 and 2019, but underrepresentation remains for writers and execs 

1. Read this article

Article on Representation of Women in Hollywood 

2. And Read this article

Article on Women representation and executive roles in 2020

Write a blog post with bullet points highlighting some key information in regards to what the Hollywood Diversity report found. 

- case studies of specific films

- quotes

- facts and figures

3. Then read this article

https://www.bbc.com/news/newsbeat-56860578

Write a few points about case studies represented in this article. 

Week 6 - Tues Classwork: Hegemony

    Hi guys

Looking closer at HEGEMONY as a concept that you need to be able to refer to and talk about in both POWER AND THE MEDIA and MEDIA ECOLOGY

• What is HEGEMONY?

Hegemony is basically the idea that the media continually reproduces images of a dominant group as superior or powerful. In Western society, the dominant group is middle class white males and because the media are predominantly produced by middle class white males, they tend to represent middle class white males as superior. And the rest of society – working class, BAME, LGBT, disabled, female – as less powerful or inferior.

This is a video that explains the overarching idea of hegemony in the world;

• Read this article and make some notes on how hegemony is a theory that can be applied to considering the idea of power and the media.

Hegemony article 

LINK 2 

ACTIVITY: Create notes answering these questions

1. what is Hegemony? 

2. Who came up with the theory? 

3. What are some examples (use your own - research them), of this in Western media / culture today? 

Digipack research continued

 

Have a look at this past student's research on Frank Ocean 

https://mariapop585.wixsite.com/mysite-2/post/researching-digipaks

Week 5: Homework - Social Media Profile Research

 Homework due Thurs 1st June:

 Branding Research - "How to build an artist profile"

 - Read this article and create a blog post using a blog tool, highlighting the key features or points made in this article,  for a musician / artist using social media as a form of branding. 

https://sproutsocial.com/insights/social-media-for-musicians/

- Include a couple of slides that highlight definitions from this article, about what branding is and how you can achieve this using different avenues

https://www.musicgateway.com/blog/how-to/music-branding-build-a-brand

 - Include a few slides that highlight branding strategies from this helpful article,

https://amberhorsburgh.medium.com/how-to-brand-my-band-509ea95a609e

Homework due FRIDAY 30th June

- Create a social media page for your artist based on what you would do if you were a brand manager for your artist in real life (include 9 images) 

- Write a post with screenshots of your social media to show the different elements you've included and why (links / stories/ merchandise). Think about things like colours, fonts, imagery, star image, branding of your artist etc. 

Week 5 - Monday - Power and the Media (Classwork)

Hi guys,

I want you to watch these 2 videos and make some notes on a blog post called 'Power and the Media' about the concept of stereotypes.

Week 6 Monday = Demographics

 1. Flick through this Social media demographics Slideshare and make notes on the following:

https://www.slideshare.net/cigdemkalem/music-video-target-audience-13680589

 

- What are demographics? 

- What are psychographics (quote/ reference 'Young and Rubican')

- What are the TYPES of psychographic groupings?

- What is your initial indication of who your target audience may be based on demographic and psychographic?

- Answer the following question in a reflective manner, based on your planning so far;

 - how are you planning to appeal to your target audience /  In what way is your product going to resonate with your target audience?