Watch this video and make some notes on the following;
- what does the evolution of black representation in film, look like over the decades?
- How is Netflix trying to rectify the problem with underrepresentation of black people in it's movies?
- what happened in 2018 that caused a stir in Hollywood and was a catalyst for change in representation of black people in Hollywood movies?
- What sort of representation did people of colour have at the Oscars in 2018?
Shirky – end of audience theory.
What is it?
Audience behaviour has changed due to the internet and the ability for audiences to create their own content at home thanks to the lower cost of technology. This new audience doesn’t just consume media, but also produces it – creating the term ‘prosumer’.
Amateur content made this way has different values to professional media producers, in that it promotes a connection between other amateur producers – they both deeply care about the products they make and can help them work together.
When they work together in this way, audiences can make more content than producers – Wikipedia is a good example of this.
What is the advanced version?
In the ‘old’ media, centralised producers addressed atomised consumers; in the ‘new’ media, every consumer is now a producer. Traditional media producers would ‘filter then publish’; as many ‘new’ media producers are not employees, they ‘publish then filter’.
These amateur producers have different motivations to those of professionals – they value autonomy, competence, membership and generosity. User-generated content creates emotional connection between people who care about something. This can generate a cognitive surplus – for example, Wikipedia can aggregate people’s free time and talent to produce value that no traditional medium could match.
‘The Audience’ as a mass of people with predictable behaviour is gone. Now, behaviour is variable across different sites, with some of the audience creating content, some synthesising content and some consuming content. The ‘old’ media created a mass audience. The ‘new’ media provide a platform for people to provide value for each other.
Researching for the essay topic - Power and the Media
Hi guys,
TASK 1
Another article to look at with some great information;
After The Power of Inclusion summit: The problems with film/television diversity in NZ
Make some notes using the following questions as guidelines;
1. What was the event being held in NZ and what was it's purpose?
2. Why was Heperi Mita identified as a significant voice? What did he direct and what did he do?
3. Both NZFC and NZ On Air have a strategy for Maori content, what is it?
4. What was the concern that Heperi Mita had with the fact that although there was funding, producers were still being hired from big studios to re-tell Maori stories?
5. Last year, NZ On Air revamped its roadmaps and added a strand for “newer storytellers”. Explain what progress has been made here?
6. What are some other important points that have been made as a result of this inclusion summit?
TASK 2
This is work to add to your research on Power and the Media. We are now looking at our local broadcasting landscape and how Maori are represented in film and TV.
Check out this article;
Diversify or die: What New Zealand television can learn from our film industry
Questions;
1. What are some of the points this article raises between the difference in how progressive the TV representation of Maori is and the representation of Maori in film?
2. What is an example of the last TV show that really brought Maori representation into the spotlight but that is an older show to reference now?
3. What are some examples of films that have done well and that focus on telling the stories of ethnic minority in NZ?
4. Why are US TV networks scrambling to make their programming more diverse?
5. What, according to the article is one of the biggest challenges for Maori television shows?
Write a few other good points from the article and a quote that sums up one of these points, to be able to contribute to your essay on POWER AND THE MEDIA.
Due: Thursday 8th July
We will go over this in class on Fri 9th July
Question;
"Analyse the representation of social groups in contemporary media."
Hi guys
Looking closer at HEGEMONY as a concept that you need to be able to refer to and talk about in both POWER AND THE MEDIA and MEDIA ECOLOGY
Hegemony is basically the idea that the media continually reproduces images of a dominant group as superior or powerful. In Western society, the dominant group is middle class white males and because the media are predominantly produced by middle class white males, they tend to represent middle class white males as superior. And the rest of society – working class, BAME, LGBT, disabled, female – as less powerful or inferior.
Hi class,
To understand where we are in history, you have to also understand where we have come from. I want you to have a look at the link below and the excerpt included.
Write a few brief points in a Canva presentation that highlights some of the history and gives context to the current social climate of the Me Too movement and the like.
https://www.womensmediacenter.com/fbomb/the-history-and-future-of-women-in-film
1. Read this short except from a website explaining the history of women in film and make a few key notes;
Women were critical to the film industry in its beginnings, as evidenced by many of the remarkable women who were pioneers of the medium. Guy-Blaché, Mary Pickford (co-founder) of United Artists), Clara Kimball Young, and many other women directed, produced, and created films in the early twentieth century.
However, with the advent of “talkies,” the film industry was viewed more as a business and less as an art, and jobs were largely seen as men’s domain. In fact, when sound was introduced to film, with regard to directing, Lois Weber advised women, “Don’t try it. You’ll never get away with it.” From the late 1920s until 1982, Universal Studios did not credit a female director. Amy Heckerling was the first director from Universal to receive credit after that period for Fast Times at Ridgemont High.
Even roles for female actors became less prevalent during this period with the introduction of the Motion Picture Production Code by Will H. Hays. This code set boundaries regarding what was deemed “appropriate” and excluded such depictions as suggestive nudity, childbirth (even in silhouette), seduction, and more. Many roles for women were subsequently excluded or reduced. The Hays Code came to an end in 1968 but had a lasting impact.
Even today, women are underrepresented in the film industry, working in just 17 percent of behind-the-scenes roles between 2015-2016, according to a 2017 Women’s Media Center report. The report further finds that of the top 250 films made during this period, 92 percent had no female directors. Furthermore, in 2019, women received just 25 percent of Academy Award nominations in non-gender-specific categories.
Hi guys
Here's your CCR questions and assignment - this will be completely due next Term and includes the following;
- Critical reflection (meaning you look at your work from every angle)
- Evaluative essay around 1000 words
- Completed individually
- Brainstormed together
QUESTIONS:
1. How do your products represent social groups or issues?
2. How do the elements of your production work together to create a sense of branding?
3. How do your products engage with the audience?
4. How did your research inform your products and the way they use or challenge conventions?
DUE THIS FRIDAY
- brainstormed bullet points for question 1,3 and 4 in a post labelled , "CCR Draft Notes"
There should be at a substantial amount of work put into this, even though it is just bullet points. You will eventually add to this when you go into your sub-tasks of the digipak and the website. Especially for Q2.
Hi class,
Today you guys are going to start taking a look at the representation of women in Hollywood.
TASKS:
There's a great article linked, entitled the following;
Film roles were more plentiful for women and people of color in 2018 and 2019, but underrepresentation remains for writers and execs
1. Read this article
Article on Representation of Women in Hollywood
2. And Read this article
Article on Women representation and executive roles in 2020
Write a blog post with bullet points highlighting some key information in regards to what the Hollywood Diversity report found.
- case studies of specific films
- quotes
- facts and figures
3. Then read this article
https://www.bbc.com/news/newsbeat-56860578
Write a few points about case studies represented in this article.
Due on Friday 17th June
Rollover work from last week:
- FINISHED Digipack
(with mock digipack + peer feedback on questions, up on blog, too)
- FINISHED social media page conventions homework
Homework for this week:
Branding Research - "How to build an artist profile"
- Read this article and create a blog post using a blog tool, highlighting the key features or points made intros article, for a musician / artist using social media as a form of branding.
https://sproutsocial.com/insights/social-media-for-musicians/
- Include a couple of slides that highlight definitions from this article, about what branding is and how you can achieve this using different avenues
https://www.musicgateway.com/blog/how-to/music-branding-build-a-brand
- Include a few slides that highlight branding strategies from this helpful article,
https://amberhorsburgh.medium.com/how-to-brand-my-band-509ea95a609e
Classwork
- Create a social media page for your artist based on what you would do if you were a brand manager for your artist in real life (include 9 images)
- Write a post with screenshots of your social media to show the different elements you've included and why (links / stories/ merchandise). Think about things like colours, fonts, imagery, star image, branding of your artist etc.
Hi guys,
This week for classwork, you need to
- complete your mock digipack
- get peer feedback using questions from the previous blog post and record feedback on video / questionnaire
- create a blog post with the changes you are making and why. What are you going to do in response to feedback? What inspiration have you used for your finished product?
- COMPLETED DIGIPACK MINOR TASK IS DUE MON 13th June
Homework - social media page research (Due Mon 13th June)
Take some screenshots of 3 different artists
- make notes on the branding of their look/ feel / messaging / fonts/ star image etc
- what type of posts do they have?
- what other Instagram elements do they have? (stories/ links in bio's/ links to concerts and websites)
- how many followers do they have and what social media elements do they use to engage with the audience?
