Hi guys.
You are going to work on this in class today and for homework, due for THURS 14TH APRIL !
It is going to be crucial that you do some research into target audiences to understand WHO your target audience is.
Week 8 homework
1. Flick through this Social media demographics Slideshare and make notes on the following:
https://www.slideshare.net/cigdemkalem/music-video-target-audience-13680589
- What are demographics?
- What are psychographics (quote/ reference 'Young and Rubican')
- What are the TYPES of psychographic groupings?
- What is your initial indication of who your target audience may be based on demographic and psychographic?
- Work through STEP 1, STEP 2 and STEP 3
(This will involve gathering audience responses to the questions laid out by your group).
- Information on psyceographics, broken down and explained
Here is a more detailed list of the types of lifestyles that are represented in Psychographics groupings)
(https://marcabraham.com/2015/09/13/what-is-psychographic-segmentation/
Here is a good resource that breaks down each of the different groups
https://www.bbc.co.uk/bitesize/guides/zy24p39/revision/3
https://issuu.com/youngandrubicam/docs/4cs
Audience Research Focus Group
- have a version of your ROUGH edit ready for peer review
- create a list of questions that you will run through with the group
- create an appointment (book the room and invite participants) to your rough edit viewing
- set-up cameras to capture responses from participants on the questions
- write up your response to their responses and how this will impact your creative decisions moving forward. What will you change? What will you challenge and leave the same? Have the responses given you any other ideas for different ways of doing things?
- Here are some examples of other students audience research
https://felicitymarie.wixsite.com/a2-media-studies/audience-feedback
https://jademediabloga2.wordpress.com/questionnaire/
https://jademediabloga2.wordpress.com/interviews/
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