Thinking about ICONOGRAPHY

Create a blog post on the topic of symbolism and iconography.

Watch the video below (that received 44/50 as it's final mark) and see how they strategically used symbolism and iconography.

Embed this clip into your blog post, comment on how effective you believe their iconography was and also what you intend to do, and how, for your own music video. 

The video below apparently also got an A, although lip sync isn't great in this,nthe shots are quite interesting and would be good for you to watch for ideas.

Demographics Classwork

Hi guys.

You are going to work on this in class today and for homework, due for  THURS 14TH APRIL !

It is going to be crucial that you do some research into target audiences to understand WHO your target audience is.  

Week 8 homework 

1. Flick through this Social media demographics Slideshare and make notes on the following:

https://www.slideshare.net/cigdemkalem/music-video-target-audience-13680589

 

- What are demographics? 

- What are psychographics (quote/ reference 'Young and Rubican')

- What are the TYPES of psychographic groupings?

- What is your initial indication of who your target audience may be based on demographic and psychographic?

- Work through STEP 1, STEP 2 and STEP 3

(This will involve gathering audience responses to the questions laid out by your group).

- Information on psyceographics, broken down and explained

 Here is a more detailed list of the types of lifestyles that are represented in Psychographics groupings)

(https://marcabraham.com/2015/09/13/what-is-psychographic-segmentation/

Here is a good resource that breaks down each of the different groups

https://www.bbc.co.uk/bitesize/guides/zy24p39/revision/3

https://issuu.com/youngandrubicam/docs/4cs

 

Audience Research Focus Group

- have a version of your ROUGH edit ready for peer review

- create a list of questions that you will run through with the group

- create an appointment (book the room and invite participants) to your rough edit viewing

- set-up cameras to capture responses from participants on the questions

- write up your response to their responses and how this will impact your creative decisions moving forward. What will you change? What will you challenge and leave the same? Have the responses given you any other ideas for different ways of doing things? 

- Here are some examples of other students audience research

https://felicitymarie.wixsite.com/a2-media-studies/audience-feedback

https://jademediabloga2.wordpress.com/questionnaire/

https://jademediabloga2.wordpress.com/interviews/

https://www.surveymonkey.com/r/T6P5CMD

https://youtu.be/rnl0p_i-fj0

Music Video - Age Ratings

 Hi guys,

Today I'd like you to read through these articles and do the following;

https://www.bbc.com/news/entertainment-arts-32050068

 

https://www.internetmatters.org/hub/esafety-news/age-ratings-for-online-music-videos-welcomed-by-parents/

 

https://www.bbc.com/news/newsbeat-33969075

 

- Create a blog post labelled 'Research' with the title 'Music Video Age Rating'

- Use the articles as a base for your research and comment on what happened in 2015 that changed the way music videos were presented to audiences

- What are some statistics listed in the articles that outline a need for this change in 2015?

- Who is responsible for speare-heading this change to the exhibition of this industry to it's audiences? 

- Write notes on any other examples you found interesting and relevant in researching this topic