T3 | Wk 7 - Media Ecology - The Creepy Line

    

Take notes in relation to Media Ecology, Power and the Media and also Media Regulation

- data collection (Media Ecology)

- young people particularly getting news from social media (power + Media / media ecology)

- regulating platforms (power + media)\

- net neutrality  - whether social media companies are editorials or neutral platforms (held responsible)

- in what ways are we being manipulated by Google? (3 ways)

- what happened in the case of Dr. Roberts Epstein and Jordan Peterson? Why is this cause for concern? 

T3 | Wk 7 | Monday AI - Challenges with development of technology

  Have a read of this article.

Make some notes of the benefits of AI in the film industry as well as some of the challenges that will now arise.

https://raindance.org/the-impact-of-ai-on-the-film-industry-a-producers-view/

https://www.theguardian.com/film/article/2024/jul/27/artificial-intelligence-movies

T3 | Wk 6| Wednesday - Hegemony

 Looking closer at HEGEMONY as a concept that you need to be able to refer to and talk about in both POWER AND THE MEDIA and MEDIA ECOLOGY

• What is HEGEMONY?

Hegemony is basically the idea that the media continually reproduces images of a dominant group as superior or powerful. In Western society, the dominant group is middle class white males and because the media are predominantly produced by middle class white males, they tend to represent middle class white males as superior. And the rest of society – working class, BAME, LGBT, disabled, female – as less powerful or inferior.

This is a video that explains the overarching idea of hegemony in the world;

• Read this article and make some notes on how hegemony is a theory that can be applied to considering the idea of power and the media.

Hegemony article 

LINK 2 

ACTIVITY: Create notes answering these questions

1. what is Hegemony? 

2. Who came up with the theory? 

3. What are some examples (use your own - research them), of this in Western media / culture today? 

T3| Wlk 6 - Wednesday - Technology Impact on society

Watch these videos and talk about the way technology is impacting society - thinking about McLuhan's theory. 

 https://www.youtube.com/watch?v=35bLoaUGp2M

https://www.youtube.com/watch?v=5dGfzNRpj3o

T3 | Wk 3| Exam Revision - answering different questions

 Take 1 of each question and practise doing an essay plan for each one. 

What will you include?

- concepts

- case studies

- theories 

- challenges/ issues / alternate perspectives

- NZ perspective 

Media regulation
1 ‘Media regulation is just censorship by another name.’ To what extent do you agree with this

statement? [15]

Power and the media

3. 3  Analyse the ways in which media representations reflect differences in power in society. [15)

   
   

   Section B: Media ecology

   0. 4  Explain how new media technologies have had an impact on the codes and conventions of media texts. [30]

      
      

      Media regulation
      1 Explain how media regulators are influenced by wider social issues.

      
      

      Power and the media

      3. 3  Assess the extent to which public discourse is controlled by the media

         
         

         Media regulation
         1 ‘Media regulation is getting more and more liberal.’ How far do you agree with this statement?[15]

         
         

         Media regulation
         1 Explain how media regulators are influenced by wider social issues.

         
         

         Power and the media

         3. 3  ‘Media institutions have to meet the demands of the consumer, rather than the other way around.’

            To what extent do you agree with this statement? [15]

            Section B: Media ecology

         4. 4  Evaluate the significance of contemporary technologies which have changed our relationship with

            the media.

      
      

      
      

T3 | Wk 3 | Media Ecology theories

Watch these 2 videos and inlclude these concepts in your essay;

1. McLuhan - The Medium is the Message 

https://www.youtube.com/watch?v=H6flk1fWkKs

2. Neil Postman's Media Ecology 

 https://www.youtube.com/watch?v=PoSsxDhzNbA