Media Regulation - Taking it back to basics (Mrs. Fisher on the 4 types of media regulation)

Make some notes on the regulation of streaming sites

Interesting ownership developments in NZ

https://thespinoff.co.nz/media/05-06-2024/the-last-huge-state-media-merger-was-doa-is-another-stealthily-rising-to-replace-it

T3 | Wk 9 | Wed| Representation in NZ context (research, continued and essay question)

You are going to write a few paragraphs today in relation to this question;

"Analyse the ways in which media representations reflect differences in power in society."

Use your research from yesterday and below;

https://www.bsa.govt.nz/research-and-reports/research/all-research/matauranga-maori-in-the-media

 https://www.nzonair.govt.nz/news/nz-air-keeping-watch-diversity-content-creators/

T3 | Wk 9 - Monday | Power + The Media - Representation of Indiginous people in NZ

    Hi guys,

TASK 1 

Another article to look at with some great information;

After The Power of Inclusion summit: The problems with film/television diversity in NZ

Make some notes using the following questions as guidelines;

1. What was the event being held in NZ and what was it's purpose?

2. Why was Heperi Mita identified as a significant voice? What did he direct and what did he do? 

3. Both NZFC and NZ On Air have a strategy for Maori content, what is it? 

4. What was the concern that Heperi Mita had with the fact that although there was funding, producers were still being hired from big studios to re-tell Maori stories? 

5. Last year, NZ On Air revamped its roadmaps and added a strand for “newer storytellers”. Explain what progress has been made here? 

6. What are some other important points that have been made as a result of this inclusion summit? 

TASK 2 

This is work to add to your research on Power and the Media. We are now looking at our local broadcasting landscape and how Maori are represented in film and TV. 

Check out this article;

Diversify or die: What New Zealand television can learn from our film industry

Questions;

1. What are some of the points this article raises between the difference in how progressive the TV representation of Maori is and the representation of Maori in film? 

2. What is an example of the last TV show that really brought Maori representation into the spotlight but that is an older show to reference now? 

3. What are some examples of films that have done well and that focus on telling the stories of ethnic minority in NZ? 

4. Why are US TV networks scrambling to make their programming more diverse? 

5. What, according to the article is one of the biggest challenges for Maori television shows? 

Write a few other good points from the article and a quote that sums up one of these points, to be able to contribute to your essay on POWER AND THE MEDIA. 

T3| Wk 7 - Fri: Disney Acquiring Fortnight

 https://www.usatoday.com/story/money/media/2024/02/07/disney-buys-fortnite-stake/72515288007/#:~:text=Disney%20buys%20stake%20in%20Fortnite%2Dmaker%20Epic%20Games%20with%20%241.5%20billion%20investment&text=The%20Walt%20Disney%20Company%20announced,video%20game%20maker%20Epic%20Games.

T3 - Wk 7 - Friday - Power + the Media (integration of conglomerates as a concept)

 

Write down some examples to do with Disney in both horiztontal and vertical integration.

 

Activity:

Use this question below to write an introduction that inlcudes all key 'ownership' topic terminology as well as good examples and definitions of horizontal + vertical intergration.

 Power and the media

3. 3  ‘Audiences now have just as much power as media institutions.’ To what extent do you agree with

   this statement?

T3| Wk 7| Thursday - Ideologies

 

Task 1: Read the article below

Ideology

Ideology is an important concept for media studies students to understand as it underpins many of the other aspects of media studies (such as representation).

What is an ideology?

An ideology is a world view, a system of values, attitudes and beliefs which an individual, group or society holds to be true or important; these are shared by a culture or society about how that society should function.

Dominant ideologies

Ideologies that are told to us repeatedly by important social institutions such as the church, the law, education, government, and the media are called dominant ideologies.

Dominant ideologies are ideologies or beliefs that we live by in our day-to-day lives and often do not question – they have become 'natural, common sense' things to do. This effectively dissuades people from rebelling against these beliefs, and keeps a sense of stability in society.

Dominant ideologies include beliefs about gender roles, about the economy, about social institutions.

Consumerism has been a dominant ideology in the western world since the industrial revolution. Consumerism is a world view that a person has more worth if she or he has more material possessions and that we are made happier by consuming more goods.

How ideology relates to media studies

Media texts always reflect certain values or ideologies though sometimes we may not be aware of this. An example might be that in some texts, such as action films like the Die Hard or the Lethal Weapon series, solving problems with force is seen as an acceptable value and reflects a certain ideology.

The media is a successful carrier of ideology because it reaches such a huge audience. The study of the media allows us to consider and question dominant ideologies and look for the implications of different ideology and value systems.

When studying a media text you may look for the dominant ideology present and question whose world view is represented and which group(s) and their associated world view(s) have not been represented.

Some studies of the media concentrate on viewing texts from particular ideological perspectives, for example a feminist perspective.

TASK: 1 - Answer the questions 

Questions : 

1. In your own words, describe what 'ideology' is. 

2. What are 2 examples from the text of dominant ideologies of the West, reflected in media? 

3. Thinking about 'Black Panther' which is one of your case studies for Power and the Media, what ideology is being communicated to the audience about the people groups represented? 

4. Thinking about ideology - Why would it be considered a powerful position to be in, if you were in a position to create media, consumed by audiences? 

5. If movie-making is essentially storytelling, the point of view and underlying world view of the storyteller is important in how people are represented. Give some examples of how we see dominant ideologies changing in society as a result of diversity in the top ranks of those creating film/ media and becoming the storytellers? (give detailed examples) 

Exam Question for homework - Due Friday

 

Media Ecology Question

3. 4  Explain what you think is the most significant change in the media in recent years. 

   [30]

T3| Wk 6 - Thursday + Friday - Theory application

 Today I'd like you to use the following theories in a paragraph, linking them to a perspective that answers questions you may see in an exam.

*Please include an explanation of the theory and then use it in relation to the question. 

1. Gerbner's Cultivation theory AND Bandura's Media Effects Theory 

- Use these to answer a Media Regulation question,  'Media Regulation is incresingly important but getting increasingly difficult'. Discuss this. 

- use these to answer a Power and the Media question, 'When a small number of institutions have control over media messaging, this is not a good thing for representation of many groups in society'. Discuss this

2. Livingstone and Lunt's Media regulation theory 

Use this theory to answer a Media Regulation question, "Media Regulation is really important in today's day and age'. how far do you agree with this statment?"

3. Jenkin's Fandom theory AND Shirky's End of Audience Theory 

- Use this to answer a Media Ecology question, "How has the relationship between audiences and the media they consume, changed in recent years?"

 

T3 | Wk 6 - Monday - Case Study on Avatar

   Media Ecology refers to CHANGING MEDIA ENVIRONMENTS 

***ADD AVATAR: WAY OF THE WATER TO YOUR MEDIA ECOLOGY ESSAY PLAN ***

Have a look at this article and write some information about Avatar: Way of the Water. Have a look at what James Cameron said about the viewer experience and his reference to people who may watch this at home. 

Add it to your research notes about audience trends. 

https://www.hindustantimes.com/entertainment/hollywood/james-cameron-on-watching-avatar-2-on-phone-you-re-sort-of-missing-the-point-101674114420702.html

Questions to write answers for;

- director

- year released

- Box Office earnings

- what kind of release did it have (theatrical / simultaneous etc)

- where is it currently available? 

- Rotten tomatoes rating 

Have a look at this research article at the audience trends for where people are consuming media;

https://www.kantar.com/uki/inspiration/advertising-media/consumer-cinema-trends

T3 | Wk 7 - Mon / Tues - Media Effects Theory + videogame regulation

   Task 1

Research what the MEDIA EFFECTS THEORY is. 

- Create a powerpoint that explains the main points using these links and including pictures

https://us.sagepub.com/sites/default/files/upm-assets/45690_book_item_45690.pdf

https://open.lib.umn.edu/mediaandculture/chapter/2-2-media-effects-theories/

Task 2

- Create a second blog post with the title - Video Game Censorship in NZ: Case Study 

- Comment on the banning of the video game that was referenced by recent Christchurch Mosque terror attacker. Provide details of the case and what happened as a result of the censorship.

- What are your thoughts on these cases in light of the Media Effects Theory? 

- What are some other controversial video games that have been rated in NZ?

https://www.stuff.co.nz/technology/117050161/terrorist-publication-and-christchurch-shooting-video-game-banned

https://www.reuters.com/article/us-newzealand-shooting-censor-idUSKBN1XA0D5

https://www.rnz.co.nz/news/national/402193/game-designed-to-spread-hate-and-encourage-killing-banned-by-chief-censor

- Use this case study to reference a banned video game back in 2004 to comment on the first time NZ banned a video game and why;

https://www.nzherald.co.nz/nz/prosecutions-over-banned-video-game/4TY4XLG2O6DKBU4JRKTMCGHLKU/

https://www.gamesindustry.biz/articles/rockstars-manhunt-banned-in-new-zealand