Wk 2 - Wednesday| McLuhan - Video (the medium is the message)

Have a look at these videos and write some notes to reflect a deeper understanding of Mc Luhan's theory. 

What is your understanding of what McLuhan meant when he said, 

"The medium is the message" 

Week 2 | Tues | Web 2.0 | BLM movement spread globally

 Consider the way local / national issues spread globally nowadays.

BLM is a great example of this. Get some solid case study material from this article and how each country responded to the riots in America. Get this information ready to add into a Media Ecology essay.

https://www.cbsnews.com/news/george-floyd-black-lives-matter-impact/

Week 2 - Monday | Media Ecology: Citizen Journlism

What is Citizen Journalism?

Citizen journalism is a kind of journalism or reporting carried out by common citizens. It is known by various names, including grass-roots journalism, participatory journalism, or even less commonly vigilante journalism.

The reporter of the story in citizen journalism is almost always an amateur who happened to have been around the scene of the incident.

We live in an age where information is literally at our fingertips, but how often have you heard your more skeptical friends tell you not to believe everything you hear in the media? Quite often, right?

The reason that there is a lack of trust between the public and big media networks is corporate and government interests versus the public interest. 

It is no coincidence that six corporations in America own 90% of the media.

In such an environment where channels of information are controlled by corporate and government interests, citizen journalism is not only a breath of fresh air but also an opportunity for citizens to wrest the control of media back from elitist interests.

Citizen journalists are not affiliated with any organization like reporters from traditional media. 

Citizen journalism has been made possible by the widespread use of social media platforms such as news sources like Twitter, Facebook, Instagram et cetera.

What is the Work of a Citizen Journalist?

A citizen journalist is not bound by editorial guidelines. This means more room for pursuing stories of interest that are not covered by traditional media channels.

ACTIVITY 

Have a read of this and consider the rise of citizen journalism to include as part of your Media Ecology Essay 

https://www.tate.org.uk/art/art-terms/p/photojournalism/power-people

Week 1: Fri | Social Media - the medium is the message

 Social Media has transformed the way in which we connect with the world around us and understand it.

Read this article and write down some key notes and stats that back-up the argument that social media is a tool that is transforming the way communities engage with each other. 

Social Media is showing that audiences have the power to rise up, together, against institutions. 

Read article here

Week 1 - HOMEWORK - Media Ecology Exam Question

 Hi team,

Let's look at this question together and work out a good approach for this. Then, answer this for homework.

Media Ecology

3. "Analyse the significance of the convergence of the smartphone with mass communication

   technology."

   
   

   
   

   Due next Thursday 

Wk 1 | Thurs - Power + the Media | Representation Video and Take Waititi Tokenism

 

Take Waititi addresses tokenism in his awards speech which is a great reference to add to your Power + the Media essay. 

Wk 1 - Thurs | Media Ecology - Global Audience - Hollywood vs/ China

Hi girls,

I'd like you to revisit the idea ofd Hollywood bowing to Chinese censorship. When you write an essay either about Media Regulation/ Media Ecology (looking at globalisation + global audiences) or Power in the Media (looking at representation and who has the power to represent people groups in the world), you can use this case study information.

https://www.theatlantic.com/culture/archive/2021/09/how-hollywood-sold-out-to-china/620021/

 https://www.npr.org/2022/02/21/1081435029/china-hollywood-movies-censorship-erich-schwartzel

Answer these questions by coping and pasting what's below to your own blog;

1. In what ways is Hollywood is bowing to Chinese censorship ?

a. 

b. 

c. 

2. What are some specific examples of where Hollywood films have been edited / changed to accommodate Chinese demands or preferences? 

3. What issues arise from this situation that you can see? 

Week1 - Tues / Wed | Media Regulation - social media

Task for today - create a blog post labelled 'Media Regulation issues' 

Question 1: Answer this in a few sentences before you read any of these articles

Do you think social media should be regulated? 

Research article #1

Read this article and write a paragraph in response to the question;

"Should social media companies and big tech have the right or the power to silence voices on their platforms?"

Article - "Do social media companies have the right to silence the masses?" Forbs

Research article #2

Read this article and make some notes on the case of the Christchurch Mosque shooter. How does this impact your own view of whether social media / online content should be regulated? 

https://www.theregreview.org/2019/12/31/davis-regulating-beyond-christchurch-call/

Research article #3

Read this article and make some notes on where censorship / regulation online becomes dangerous or where the problems come in...

https://fortune.com/2021/01/28/trump-banned-twitter-free-speech/

Term 3 - Media Ecology | Fortnight example

We are going to add FORTNIGHT to our case study examples. It's a great example of how a company is creating content for a really wide audience.

Read this article and answer the questions below;

 https://www.businessinsider.com/fortnite-most-influential-video-game-decade-2019-12#fortnite-is-redefining-the-idea-of-video-games-as-a-service-by-adapting-to-what-players-want-2

1. What company is responsible for creating Fortnight? 

2. How many registered players did it have as of 2018?

3. How much did it generate in 2018? 

4. What was one of "Fortnite's" most important innovations, according to the article? 

5. What do they say can be attributed with much of Fortnight's success? 

6. How have Epic games dealt with things like technological convergence and fragmentation? 

7. How are they keeping audiences keen and interested in the game? 

8. What cross-media-convergence event happened with a famous artist in 2018 and how did this help audiences connect with the product? 

Term Break Homework

     

Due Day of of Term 3 

 Hi guys

Here's your CCR questions and assignment - this will be completely due next Term and includes the following;

- Critical reflection (meaning you look at your work from every angle)

- Evaluative essay around 1000 words

- Completed individually

- Brainstormed together

QUESTIONS:

1. How do your products represent social groups or issues?

2. How do the elements of your production work together to create a sense of branding?

3. How do your products engage with the audience? 

4. How did your research inform your products and the way they use or challenge conventions?