Week 8 - Homework - DigiPack Research

 Hi guys,

This is due next Thursday.

- Compare the 3 digipaks to previous digipaks from those same artists to get a feel for how they brandthemselves. 

Digipak Exercise 

You are going;

- to take a look at some example of slideshares of past students who researched them

- research some examples of Digipak designs and make notes about what they include (you should have at least 3 examples)

- comment on and make notes on the style and branding of the bands/ artists (also in relation to genre). 

- comment on your thoughts for your own Digipak ideas. How will you incorporate expected genre conventions of style and form, into your own work. Your artist / band already has a brand. How will you convey the same branding?? Think about colour, font size/ colour, layout, imagery etc. How might a Digipak 'look' of a metal band be different to that of a Katie Perry 'pop' Digipak? Is there animated imagery or do they use photos? What type of photos or artwork is included? 

- Compile your research into a blog tool (including lots of photos and imagery), explaining and presenting your findings. 

Example of Digipak 

Slideshare #1

Types of digipaks 

Slideshare #2

Digipak information

Slideshare #3

 

Week 8 - Thurs + Fri - Digipack

 It is crucial that for your digipack, you have some imagery that links to and branding-wise, is associated with the music video. 

This means that you need to PLAN for what photos you will get on your shoot.

1. Create a post with examples of the types of photos you are wanting to get, to gather for use in your digipack / social media page

2. Organise who will take these photos on the day and include in your blog post, whose camera you are using and who is responsible for this. 

Note - this is not your final planning for your digipack, this will happen later. This is just to make sure that you have enough images to work with for both your social media page and your digipack with the branding you want to implement across all platforms. 

Week 8 - FILMING

Hi guys!

This is it! It's filming time :) 

Here's a handy article explaining some tips from the music industry on how to film a music video...

Here's what you need to do in the next 2 weeks BEFORE YOU FILM:

1. Confirm talent 

2. Book out equipment

3. Script finalised (all versions saved and labelled on blog) and printed out for talent 

3. Confirm location / book locations

4. Shot list up on blog  

5. Storyboard on blog and copies printed to take to location

6. Get cutaways 

7. Build sets if necessary

8. Source costume / make-up and props (bring these into school)

9. Organise logistics (rides if necessary / parent permission if offsite during class time)

Then, do your film shoot. You have week  8 + 9 to film!

All the best! Praying it will be AWESOME!

T- Bianca 

Week 7 - Homework: Lip Sync Exercise

 HOMEWORK ASSIGNMENT - Lip Syncing practise - Due week 8 Thurs

In this assignment, you will choose the first 30 seconds of an appropriate song. Work in teams of 2 to shoot someone singing to this song in as close to the music video style as possible. Each create your own edit of the footage, practising your lip-syncing techniques. 

Include in this post, your Youtube tutorials and any other research you did in learning how to do this effectively. 

Comment on how successful you felt your first attempt was.

Include the original music video embedded into your post. 

(some examples of Youtube tutorials you can look at;

https://helpx.adobe.com/nz/premiere-pro/how-to/edit-music-video.html

https://www.youtube.com/watch?v=wUYLukTCXY4

https://www.youtube.com/watch?v=cN5ROg2ljtM

https://www.youtube.com/watch?v=BudR3R4MCmk

Week 6 - Homework - Branding

  Hi guys,

Today you guys are going to focus on BRANDING.

This is going to come in useful with your whole project, including the digipak and social media page.

I want you to Create a new blog post called 'Artist  and branding research'

A. 

Read this article and make notes on 7 MUSICIANS WHO NAILED THEIR BRANDING CAMPAIGNS

Read this Forbes article and make notes on BRANDING POWER of music artists and how this is relevant to your project. 

B 

 - Look up digipaks for previous CD's from your artist. Embed them into your post

-  Find other forms of branding (whether it's advertising for shows / articles in magazines or newspapers / instagram pages / facebook - get screen grabs of all of these!)

-  What are your observations for how the artist brands themselves? (go in depth here! Not just surface observations. Fonts / colour / is the artist always dominant in images? Are they always in front of a crowd? Are they always power-dressed and in power positions / stances in the photos? Do they try and appeal to a certain group of people with anything they do?)

- How are they represented to their audience?

- What would their target audience be?

- How are you taking this into consideration based on your own representation of this artist's branding in your project?

SOME GREAT LINKS 

Article 1

Article 2

Article 3

Here are some branding research links for Frank Ocean;

 

https://www.printmag.com/branding-identity-design/because-music-wasn-t-enough-frank-ocean-is-now-in-the-jewelry-business-with-new-brand-homer/

 

https://www.linkedin.com/pulse/marketing-magic-behind-frank-oceans-endless-blonde-scot-garcia

 

https://www.billboard.com/music/music-news/frank-oceans-blonde-business-moves-7494773/

 

https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1109&context=musp

 

https://www.rollingstone.com/music/music-news/frank-ocean-music-business-youre-going-to-be-deflowered-823065/

 

https://variety.com/2019/music/features/frank-ocean-black-queer-music-1203248056/

Week 6 Thurs/ Friday - Practise Shots

 Hi guys,

Here's a video outlining some cool shots and camera movements that you can try.

Pick 3 from the video below and recreate them, using our school cameras.

Make a note which ones you think you could incorporate into your music video and whether you think they could work as something interesting.

Week 6 - Classwork Mon/ Tues / Wed - Pre-Production (Script, storyboard and theory homework)

Hi guys,

It's ALL GO! Planning is well underway and by now you have a very focused, clear vision of what you're wanting to achieve.

Here's your brief for the week! 

Task list:

1. Research 

- Research Goodwin and Archer's theory on music videos.

-  Here is a link to a Slideshare that breaks down the key aspects to their theories in relation to music videos they studied.

-  Your turn now is to create a blog post that has a blog tool presentation showing the key aspects to Goodwin and Archer's theory. 

- You are then going to choose 2 music videos to analyse (like in the link) in the light of the theories and applying them to the videos.

- You are then going to write some brief points on how you will apply this theory to your own music video and in what ways. 

- Upload this to your blog under a 'research' label

2. Script (one of you to do the script)

- You are going to use the scriptwriting tool from last year to create a script for your music video. Do some research on how to do this for a music video, although remember that your storyboard will have more visual instruction of what you're wanting to achieve.

- Upload this to your blog under a 'planning' label

***HERE'S THE SCRIPT 'HOW TO' FOR A MUSIC VIDEO

3. Storyboard (one of you to do the storyboard) 

- Create a storyboard for your music video.

- Upload this to your blog under a 'planning' label

Total blog posts required by Friday = 3